Ecommerce Growth Manager
WFA Digital Insight
As demand for ecommerce specialists continues to rise, with a notable 25% growth in paid media roles in the past year, professionals with expertise in paid media management, conversion rate optimization, and retention marketing are in high demand. Pavago, a fast-growing ecommerce brand, is seeking an Ecommerce Growth Manager to drive revenue growth through data-driven decision-making. With the remote job market offering more flexibility than ever, candidates should be prepared to showcase their skills in tools like Google Ads, Meta Ads, and Klaviyo, as well as their ability to think like a growth operator, connecting acquisition, conversion, and retention strategies.
Job Description
About the Role
The Ecommerce Growth Manager position at Pavago is a critical role that sits at the intersection of paid media, ecommerce strategy, conversion rate optimization, retention marketing, and technical SEO. As an Ecommerce Growth Manager, you will be responsible for taking ownership of the entire digital growth engine for a fast-growing ecommerce brand. Your day-to-day will involve managing paid media campaigns, optimizing the Shopify storefront, and developing retention marketing strategies. You will work directly with the Directors and play a critical role in driving revenue growth through data-driven decision-making and continuous optimization.The ideal candidate will have a deep understanding of the entire ecommerce funnel, from acquisition to retention, and will be able to connect the dots between different marketing channels. You will be highly analytical, enjoy solving performance problems through data, and be able to identify opportunities independently and execute improvements without constant direction.
Pavago is a fast-growing ecommerce brand that is committed to driving revenue growth through data-driven decision-making. As an Ecommerce Growth Manager, you will be part of a team that is passionate about using data to inform marketing decisions and drive business results.
What You Will Do
- Own and manage Meta Ads and Google Ads accounts end-to-end, including building campaign structures, audience strategies, budgets, bidding models, and testing frameworks
- Upload and manage creative assets provided by the internal creative team
- Develop audience segments, including custom audiences, lookalikes, retargeting pools, and exclusions
- Implement, audit, and troubleshoot tracking systems, including Pixels, Conversion APIs, and event tracking
- Conduct ongoing performance analysis and proactively implement improvements to increase ROAS and reduce CPA
- Manage budget allocation and scaling decisions across channels
- Own ongoing optimization of the Shopify storefront, including improving landing pages, product pages, collections, checkout flows, and mobile experiences
- Identify conversion bottlenecks through data analysis and customer behavior insights
- Implement straightforward theme-level improvements directly within Shopify
- Work with developers on more advanced Shopify changes when required
- Present recommendations and growth opportunities to leadership before implementation
What We Are Looking For
- 3+ years of experience in paid media management, ecommerce strategy, or a related field
- Proficiency in Google Ads, Meta Ads, GA4, GTM, Klaviyo, and Excel
- Experience with Shopify and ecommerce platform management
- Strong analytical and problem-solving skills, with the ability to think critically and make data-driven decisions
- Excellent communication and project management skills, with the ability to work effectively with cross-functional teams
- Experience with retention marketing and customer segmentation
- Knowledge of technical SEO principles and practices
Nice to Have
- Experience with Performance Max and other advanced Google Ads features
- Knowledge of SQL and data analysis tools
- Experience with email marketing automation and customer lifecycle campaigns
- Certification in Google Ads or other relevant platforms
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a fast-growing ecommerce brand
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible remote work arrangements
- Access to cutting-edge tools and technologies
How to Stand Out
- Make sure to highlight your experience with paid media management and ecommerce platform optimization in your application
- Be prepared to provide specific examples of how you have used data to inform marketing decisions and drive business results
- Familiarize yourself with Pavago's brand and products, and be prepared to discuss how you can contribute to the company's growth and success
- Showcase your ability to think critically and make data-driven decisions, and highlight any relevant certifications or training
- Be prepared to discuss your experience with retention marketing and customer segmentation, and how you can apply this expertise to drive revenue growth for Pavago
- Consider creating a portfolio or case studies that demonstrate your skills and experience in paid media management and ecommerce optimization
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