Email Marketer

## About the Role The Email Marketer role at GrowthPair is a key position that requires a deep understanding of email marketing principles, campaign management, and performance analysis. As an Email Marketer, you will be responsible for developing and executing email marketing strategies that drive revenue and growth. You will work closely with the marketing team to create personalized content, manage email lists, and analyze campaign performance.

The ideal candidate will have a strong background in email marketing, with experience in using email marketing platforms like HubSpot and Klaviyo. You will be expected to stay up-to-date with the latest trends and best practices in email marketing, and to continuously optimize and improve email campaigns.

The Email Marketer will report to the Marketing Manager and will work collaboratively with the marketing team to achieve business objectives.

## What You Will Do - Segment email lists based on behavior and preferences to deliver personalized content - Write compelling email copy and design appealing templates that drive conversions - Create drip email sequences that deliver relevant content to subscribers based on their stage in the customer journey - Conduct A/B tests to optimize email subject lines, content, and CTAs - Implement strategies to grow email subscriber lists organically through website opt-in forms, lead magnets, and other incentives - Regularly clean and maintain email lists to remove inactive subscribers and ensure deliverability and engagement rates remain high - Ensure email marketing practices comply with regulations such as GDPR and CAN-SPAM to protect brand reputation - Track key email marketing metrics to measure the effectiveness of campaigns - Analyze campaign performance data to identify trends and areas for optimization - Generate detailed reports to provide insights to stakeholders

## What We Are Looking For - 3+ years of experience as an email marketer - Proficiency in email marketing platforms (Iterable, Customer.io, Mailchimp, Constant Contact, HubSpot, Klaviyo, etc.) - Strong copywriting and editing skills - Knowledge of email marketing best practices and regulations - Analytical skills to interpret data and make data-driven decisions - Basic HTML/CSS knowledge for email template customization - Excellent communication and organizational skills - Ability to work during U.S. work hours (PT/ET)

## Nice to Have - Experience with marketing automation platforms - Knowledge of SQL and data analysis tools - Certification in email marketing or a related field

## Benefits and Perks - Remote work, forever - Competitive USD pay - Health insurance stipend - WFH stipend - Education stipend - Co-working membership - Training modules access - Annual performance review - 10 PTO days per year

- Make sure to highlight your experience with email marketing platforms like HubSpot and Klaviyo in your application.

• Be prepared to provide examples of successful email marketing campaigns you have managed in the past.
• Show a strong understanding of email marketing metrics and how to analyze campaign performance data.
• Emphasize your ability to work independently and manage multiple projects simultaneously.
• Ask about opportunities for professional development and growth within the company during the interview.