Email Marketing Intern (Remote Canada)

About the Role

The role of an Email Marketing Intern at Directive is multifaceted and dynamic. You will be responsible for assisting with campaign execution, including drafting and refining targeted messaging and compelling copy for use in outbound sequences and email nurture campaigns. You will also contribute to targeted signal campaigns and leverage AI tools to optimize audience segmentation and improve outreach effectiveness.

As a member of the marketing team, you will be instrumental in measuring campaign attribution and connecting marketing activity to pipeline and revenue. You will work closely with the team to align demand generation efforts with content strategy, major campaigns, and broader brand goals. Your work will have a direct impact on the company's growth and success, and you will have the opportunity to learn from experienced professionals in the field.

What You Will Do

• Help draft and refine targeted messaging and compelling copy for use in outbound sequences and email nurture campaigns
• Contribute to targeted signal campaigns and leverage AI tools for tasks such as optimizing audience segmentation and improving outreach effectiveness
• Gain hands-on experience in measuring campaign attribution to accurately connect marketing activity to pipeline and revenue
• Apply an experiment-driven mindset by assisting with A/B testing campaign elements and iterating based on performance data
• Collaborate closely with the marketing team to align demand gen efforts with content strategy, major campaigns, and broader brand goals
• Occasionally support related marketing functions, such as content promotion or website updates, to expand your full-funnel marketing experience
• Actively engage with our community by responding to comments, participating in trending conversations, and showing up authentically across platforms
• Strengthen your marketing foundation by learning to navigate the tech stack for basic troubleshooting and reporting needs

What We Are Looking For

• Currently a junior or senior pursuing a degree in Marketing or a related field
• Strong analytical abilities and a data-first mindset, with a keen interest in performance metrics
• Excellent written and verbal communication skills, with the ability to craft compelling copy and messaging
• Ability to work independently and collaboratively as part of a team
• Strong attention to detail and organizational skills, with the ability to prioritize tasks and manage multiple projects
• Proficiency in Microsoft Office and Google Suite, with experience in marketing automation platforms a plus
• Ability to learn quickly and adapt to new technologies and workflows

Nice to Have

• Experience with email marketing automation platforms such as Marketo or Pardot
• Knowledge of HTML and CSS, with experience in email template design
• Familiarity with AI tools and machine learning algorithms
• Experience with data analysis and reporting, with the ability to interpret and communicate complex data insights

Benefits and Perks

• Competitive hourly rate of $20 per hour
• Opportunity to work with a leading B2B marketing agency and gain hands-on experience in email marketing and demand generation
• Collaborative and dynamic work environment, with a team of experienced marketing professionals
• Flexible working hours and remote work options, with the ability to work from anywhere
• Professional development opportunities, with access to training and resources to help you grow your career
• Access to the latest marketing technologies and tools, with the opportunity to learn and experiment with new platforms and workflows
• A fun and supportive company culture, with regular team-building activities and social events

• Develop a strong understanding of email marketing principles and best practices, and be prepared to apply this knowledge in a real-world setting.
• Build a portfolio of your work, including examples of campaigns you've executed and results you've driven.
• Be prepared to talk about your experience with marketing automation platforms and AI tools, and how you've used these technologies to drive results.
• Highlight your analytical skills and ability to interpret complex data insights, and be prepared to walk through examples of how you've used data to inform marketing decisions.
• Don't be afraid to ask questions and seek feedback from your colleagues and mentors, and be open to learning and growing in your role.
• Be prepared to discuss your long-term career goals and how this internship fits into your overall career aspirations.
• Research the company and its values, and be prepared to discuss how your skills and experience align with Directive's mission and goals.