Email Marketing Intern (Remote US)

About the Role

The role is designed for a junior or senior studying marketing or a related field, with a strong eye for detail, an analytical mindset, and a genuine passion for understanding how marketing drives business growth. You will work closely with the marketing team to align demand generation efforts with content strategy, major campaigns, and broader brand goals.

Directive's approach to marketing is centered around its methodology, DiscoverabilityOS, which aligns brand and demand to guide the ideal customer profile (ICP) to choose the brand across every decision point. This innovative approach has earned Directive its reputation as a leader in B2B marketing, with over 420 brands under its belt.

What You Will Do

• Help draft and refine targeted messaging and compelling copy for use in outbound sequences and email nurture campaigns
• Contribute to targeted signal campaigns and leverage AI tools for tasks such as optimizing audience segmentation and improving outreach effectiveness
• Gain hands-on experience in measuring campaign attribution to accurately connect marketing activity to pipeline and revenue
• Apply an experiment-driven mindset by assisting with A/B testing campaign elements and iterating based on performance data
• Collaborate closely with the marketing team to align demand gen efforts with content strategy, major campaigns, and broader brand goals
• Occasionally support related marketing functions, such as content promotion or website updates, to expand your full-funnel marketing experience
• Actively engage with the community by responding to comments, participating in trending conversations, and showing up authentically across platforms
• Strengthen your marketing foundation by learning to navigate the tech stack for basic troubleshooting and reporting needs

What We Are Looking For

• Currently a junior or senior pursuing a degree in Marketing or a related field
• Strong analytical abilities and a data-first mindset, with a keen interest in performance metrics
• A well-rounded individual who is eager to dabble in all aspects of demand generation
• A deep curiosity for connecting marketing efforts to measurable business outcomes
• Strong eye for detail and an ability to work in a fast-paced environment
• Excellent communication skills and the ability to work collaboratively with the marketing team
• Familiarity with marketing automation platforms and email marketing tools

Nice to Have

• Experience with A/B testing and experiment-driven marketing
• Knowledge of SEO principles and how they apply to email marketing
• Familiarity with AI tools for marketing optimization

Benefits and Perks

• Competitive hourly rate of $20 per hour
• Opportunity to work with a leading B2B marketing agency
• Hands-on experience with demand generation and performance metrics
• Collaborative and dynamic work environment
• Professional development and growth opportunities
• Flexible, part-time schedule (approximately 6-7 hours per week)
• Potential for the internship to be extended beyond the initial 1 year
• Remote work arrangement, allowing for flexibility and work-life balance
• Access to cutting-edge marketing tools and technologies
• Opportunity to work with a talented and experienced marketing team

• Develop a strong understanding of performance metrics and how they apply to email marketing, including open rates, click-through rates, and conversion rates.
• Build a portfolio that showcases your experience with email marketing campaigns, including examples of successful campaigns and lessons learned.
• Focus on developing your analytical skills, including the ability to measure campaign attribution and connect marketing activity to pipeline and revenue.
• Be prepared to discuss your experience with marketing automation platforms and email marketing tools, including any certifications or training you have completed.
• Research Directive's DiscoverabilityOS methodology and be prepared to discuss how you think it can be applied to drive real outcomes in email marketing.
• Highlight your ability to work collaboratively with a marketing team and your experience with community engagement and social media marketing.
• Be prepared to discuss your long-term career goals and how this internship aligns with your aspirations, including any specific skills or knowledge you hope to gain.