Email Marketing Operations
WFA Digital Insight
In the current remote job market, email marketing operations specialists are in high demand, with many companies seeking professionals who can effectively manage global email programs and leverage AI to streamline processes. With the rise of digital communication, the demand for skilled email marketers has grown significantly, and Figma is no exception. As a leader in design and collaboration, Figma offers a unique opportunity to work on a platform that empowers teams to bring ideas to life, and candidates with experience in email operations, marketing automation, and project management are well-positioned to succeed in this role.
Job Description
About the Role
The Email Marketing Operations role at Figma is a critical component of the company's marketing team, responsible for managing the end-to-end email production workflow and ensuring that all email communications are effective, thoughtful, and scalable. As a key member of the team, you will own the global email calendar, partnering closely with teammates across Marketing to keep processes running smoothly and ensure that all email programs are delivered on time and to the right audience. With a strong focus on collaboration and communication, you will work closely with various stakeholders to bring structure to complexity and improve systems over time.The role requires a deep understanding of email marketing operations, including email production, project management, and data analysis. You will need to have experience working with email service providers, project management tools, and data analytics platforms to optimize email campaigns and improve user engagement. As a remote worker, you will need to be self-motivated, disciplined, and able to work independently, with minimal supervision.
Figma's platform is designed to empower teams to streamline workflows, move faster, and work together in real-time from anywhere in the world. As an Email Marketing Operations specialist, you will play a critical role in shaping the future of design and collaboration, and your work will have a direct impact on the company's growth and success.
What You Will Do
- Build and maintain a clear, reliable view of the global email calendar across lifecycle programs, product updates, campaigns, and more
- Run intake and prioritization processes to help teams plan work, avoid conflicts, and make smarter decisions about timing and audiences
- Create clarity and alignment across teams through documentation and processes, especially as the email volume and audience grow
- Act as the main point of contact for the email production agency and external vendors, ensuring high-quality work, consistent SLAs, and smooth collaboration
- Set standards for how requests are briefed, assets are delivered, QA is performed, and work moves from idea to send
- Evaluate where AI and automation can be used to streamline email production, review, and scheduling
- Help project manage large cross-functional initiatives and drive how email campaign impact is reported to partners on a regular cadence
- Collaborate with the marketing team to develop and implement a comprehensive email marketing strategy
- Analyze email campaign performance and provide recommendations for improvement
- Develop and maintain a deep understanding of the company's products and services to create effective email marketing campaigns
What We Are Looking For
- 3-5+ years of experience in email operations, marketing operations, lifecycle marketing, or similar roles
- Experience with project management tools like Asana, Monday.com, Jira, and email service providers like Braze, Iterable, Customer.io, or similar
- Strong organizational and project management skills, with the ability to bring clarity and order to fast-moving, cross-functional work
- Comfort navigating data, project tools, and workflow systems
- Experience using AI tools to streamline manual work or build new workflows
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Experience managing vendors or production agencies
- Basic email HTML/CSS knowledge to support QA
- Experience working on global email programs or across multiple regions
Nice to Have
- Experience with lifecycle strategy, segmentation, personalization, or experimentation
- Familiarity with marketing automation platforms and CRM systems
- Experience with data analysis and reporting tools like Google Analytics or Mixpanel
- Certification in email marketing or a related field
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading design and collaboration platform
- Collaborative and dynamic work environment
- Flexible working hours and remote work options
- Professional development and growth opportunities
- Access to cutting-edge technology and tools
- Comprehensive health and wellness programs
- Generous PTO and holiday package
- Employee recognition and reward programs
How to Stand Out
- Be prepared to talk about your experience with email marketing operations, including your knowledge of email service providers and project management tools.
- Showcase your ability to work independently and manage multiple projects simultaneously, with a focus on prioritization and organization.
- Highlight your analytical skills, including your experience with data analysis and reporting tools like Google Analytics or Mixpanel.
- Emphasize your ability to communicate effectively with cross-functional teams, including designers, developers, and marketers.
- Prepare to discuss your experience with AI and automation, including your knowledge of how to use these tools to streamline email production and improve user engagement.
- Make sure to research the company and its products, and be prepared to talk about how you can contribute to the company's mission and growth.
- Be prepared to provide examples of your work, including email campaigns and marketing automation workflows.
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