Email Marketing Specialist
WFA Digital Insight
The demand for skilled email marketing specialists is on the rise, with a 25% increase in job postings over the past year. As companies shift their focus to digital marketing, professionals with expertise in marketing automation platforms like HubSpot and Salesforce are in high demand. Hootsuite, a leading social media management platform, is now hiring an Email Marketing Specialist to join their team. With a strong background in email marketing and a solid understanding of customer lifecycle management, candidates can thrive in this role. Before applying, it's essential to understand the current market landscape and the skills required to succeed in this position.
Job Description
About the Role
The Email Marketing Specialist will play a crucial role in executing and optimizing email programs that support the promotion of Hootsuite's global webinar program, prospect monetization, and customer lifecycle within their product-led model. This position will require collaboration with cross-functional teams, including Brand, Marketing Operations, Webinars, Product, Billing, and Data teams. The Email Marketing Specialist will report to the Manager, Email Marketing, and will be responsible for managing project interdependencies and ensuring timely completion of projects.As a key member of the marketing team, the Email Marketing Specialist will have the opportunity to work on a wide range of email campaigns, from automated and batch email campaigns to webinar promotional campaigns. This role will require a strong understanding of marketing automation platforms, audience segmentation, and email deliverability best practices.
Hootsuite is a dynamic and fast-paced company that offers a collaborative and supportive work environment. The company values creativity, innovation, and customer focus, and is looking for a talented Email Marketing Specialist to join their team.
What You Will Do
- Build and launch automated and batch email campaigns within Hootsuite's marketing automation platform
- Partner with cross-functional stakeholders to translate briefs into high-quality, on-time deployments
- Own the execution of webinar promotional campaigns, including audience segmentation, email builds, and thorough QA
- Project manage email campaigns and task deliverables related to email in Wrike
- Maintain audience governance and deliverability health across assigned campaigns
- Support execution of email experiments, from setting up A/B tests to analyzing results
- Analyze and report on email and lifecycle program performance across owned and stakeholder initiatives
- Collaborate with the Webinar team to build, launch, and optimize registration and reminder communications
- Ensure accurate segmentation, send frequency, and volume controls, and proactive engagement monitoring
What We Are Looking For
- 3-5 years of experience in email marketing, lifecycle marketing, or marketing automation within a SaaS environment
- Strong hands-on experience building automated and batch campaigns in a marketing automation platform
- Experience supporting trial-based or product-led growth models, with demonstrated impact on activation, trial-to-paid conversion, or revenue expansion initiatives
- High attention to detail and operational rigor, including QA processes, naming conventions, and tracking accuracy
- Proven ability to manage cross-functional stakeholders and execute campaigns independently
- Strong analytical skills with experience interpreting performance data and dashboards
- Solid understanding of email deliverability best practices
- Experience working with tools such as Knak and Wrike is preferred
Nice to Have
- Experience with Salesforce Marketing Cloud or similar marketing automation platforms
- Knowledge of HTML and CSS
- Experience with data analysis and interpretation
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading social media management platform
- Collaborative and supportive work environment
- Professional development opportunities
- Flexible working hours and remote work options
- Access to the latest marketing automation tools and technologies
How to Stand Out
- Be prepared to provide examples of your experience with marketing automation platforms, such as HubSpot or Salesforce
- Showcase your analytical skills by providing examples of how you've used data to optimize email campaigns
- Highlight your ability to work collaboratively with cross-functional teams, including brand, marketing operations, and product teams
- Make sure your resume and cover letter are tailored to the specific requirements of the role
- Be prepared to discuss your experience with email deliverability best practices and how you've maintained audience governance and deliverability health in previous roles
- Research Hootsuite's products and services to demonstrate your understanding of the company's mission and values
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