Email Marketing Technical Specialist

Outsourcey·Remote(Philippines)
Marketing
Klaviyo

WFA Digital Insight

The demand for email marketing specialists with expertise in Klaviyo is on the rise, with a 25% increase in job postings over the past year. In this role, you'll have the opportunity to work with a pioneering team that specializes in elevating direct-to-consumer brands. With a strong focus on technical execution and campaign optimization, this position is perfect for detail-oriented professionals who thrive in fast-paced environments. Outsourcey's commitment to innovation and work-life balance makes it an attractive option for those seeking a remote career. Before applying, candidates should be prepared to showcase their technical expertise and experience with email marketing automation platforms.

Job Description

About the Role

The Email Marketing Technical Specialist will play a critical role in ensuring the technical execution and support of email and SMS campaigns for Outsourcey's clients. As a key member of the team, you will work closely with strategists to implement detailed segmentation, automation, and dynamic content. Your high attention to detail and clear communication skills will be essential in delivering high-quality campaigns that meet and exceed client expectations. Outsourcey is a pioneering team that specializes in elevating direct-to-consumer brands and online retailers through strategic digital marketing. With a strong focus on innovation and work-life balance, the company offers a unique and supportive culture for remote professionals.

What You Will Do

  • Thoroughly test email and SMS campaigns to ensure technical error-free and consistent look and feel
  • Manage campaign scheduling and execution, ensuring timely deployment
  • Create and maintain audience segments based on specific criteria to target the right audiences effectively
  • Implement flows and automations in platforms like Klaviyo and Yotpo, following flow logic and briefs provided by the strategy team
  • Test and validate pop-ups and forms in Klaviyo and Justuno to ensure correct functionality and alignment with campaign strategy
  • Provide performance reports on campaigns where required, offering insights and data analysis to inform future strategies
  • Configure and manage dynamic content within flows and campaigns to personalize the customer experience
  • Collaborate with strategists to implement detailed segmentation, automation, and dynamic content
  • Maintain a consistent look and feel across various email service providers (ESPs)

What We Are Looking For

  • Extensive experience with Klaviyo and familiarity with platforms like Yotpo and Justuno
  • High attention to detail, particularly in remote working environments
  • Effective communication skills, with the ability to use platforms like Slack and Asana
  • Ability to balance and juggle multiple tasks while maintaining high levels of organization and efficiency
  • Remote work proficiency, with the ability to manage tasks and deadlines independently
  • Technical expertise in email marketing automation and campaign optimization
  • Experience with QA and testing tools like Litmus

Nice to Have

  • Experience with other email marketing automation platforms
  • Familiarity with data analysis and reporting tools
  • Certification in email marketing or a related field

Benefits and Perks

  • Remote work flexibility, with access to industry-standard platforms like Slack and Asana
  • Supportive culture that values innovation, continuous learning, and work-life balance
  • Diverse projects, providing variety and excitement in day-to-day tasks
  • Ongoing opportunities for professional development in a rapidly evolving digital marketing landscape
  • Access to cutting-edge tools and technologies
  • Competitive compensation package
  • Opportunity to work with a pioneering team in the digital marketing industry

How to Stand Out

  • Be prepared to showcase your technical expertise in Klaviyo and email marketing automation platforms during the interview process
  • Highlight your experience with QA and testing tools like Litmus to demonstrate attention to detail
  • Emphasize your ability to work independently in a remote environment and manage multiple tasks efficiently
  • Showcase your knowledge of data analysis and reporting tools to provide insights and inform future strategies
  • Prepare examples of successful email marketing campaigns you've worked on and the results you achieved
  • Research Outsourcey's company culture and values to demonstrate your understanding of the company's mission and vision

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