Email + SMS Marketing Strategist

About the Role

Day-to-day, the role involves strategizing and executing campaigns, managing email calendars, and analyzing performance data to inform future strategies. It's a position that requires creativity, analytical prowess, and a deep understanding of what resonates with Bebonia's audience. The Email + SMS Marketing Strategist will work closely with the marketing team to ensure every touchpoint, from welcome emails to post-purchase communications, reflects the Bebonia brand and its values.

The role is more than just sending emails or SMS; it's about crafting a dialogue that's both engaging and informative, leveraging Klaviyo to its fullest potential to segment audiences, automate flows, and personalize each message. It's a challenging yet rewarding position, ideal for someone who can think strategically, execute tactically, and is passionate about using marketing as a tool to build lasting relationships.

What You Will Do

• Develop and manage Bebonia's email and SMS marketing strategy across campaigns, flows, segmentation, and testing.
• Build and maintain the email calendar, balancing brand storytelling, education, product discovery, launches, promotions, and retention moments.
• Identify opportunities to enhance customer engagement, repeat purchases, conversion rates, and lifetime value.
• Use performance data, customer behavior, and business priorities to inform what and to whom communications are sent.
• Develop thoughtful audience segments based on lifecycle stage, purchase behavior, curl needs, product interest, and engagement.
• Partner with the marketing lead and team to turn product priorities, brand moments, and customer insights into strategic campaign concepts.
• Maintain, optimize, and expand Bebonia's core Klaviyo flows, including welcome series, abandoned cart, browse abandonment, post-purchase, win-back, VIP, and replenishment-style journeys.
• Audit flow performance regularly and recommend improvements to copy, creative, timing, segmentation, and offers.
• Help strengthen retention strategy by identifying opportunities for cross-sell, upsell, review generation, loyalty, and post-purchase education.
• Plan, write, design, and deploy email and SMS campaigns that match the Bebonia voice and aesthetic.
• Collaborate with the social and marketing team on campaign rollouts, seasonal moments, product pushes, and launches.
• Maintain brand consistency across every email, SMS, and supporting visual touchpoint.
• A/B test subject lines, content angles, offers, send timing, CTAs, design layouts, and segmentation strategies.
• Monitor email and SMS performance and bring data-backed insights to the team.

What We Are Looking For

• Proven experience in email and SMS marketing, preferably in a similar industry or with a brand that values personalization and customer journey mapping.
• Strong proficiency in Klaviyo, including segmentation, automation, and analytics.
• Excellent writing and design skills, with the ability to craft compelling, curl-literate content.
• Experience with A/B testing and data analysis to inform marketing decisions.
• Ability to think strategically and execute tactically.
• Passion for understanding customer behavior and developing targeted marketing strategies.
• Experience working with small, agile teams and collaborating on cross-functional projects.
• Strong analytical skills, with the ability to interpret data and translate insights into actionable recommendations.
• Ability to work independently and manage multiple projects simultaneously.

Nice to Have

• Experience with other marketing automation platforms.
• Knowledge of HTML and CSS for email template design.
• Experience with creating visual content, including graphics and GIFs.
• Familiarity with project management tools for workflow organization.
• Certification in marketing automation or a related field.

Benefits and Perks

• The opportunity to work with a pioneering brand in the curly hair extensions market.
• Collaborative and dynamic work environment with a small team of passionate professionals.
• Flexible, remote work arrangement with the option to work from anywhere.
• Professional development opportunities, including training and conference sponsorships.
• Access to the latest marketing tools and technologies, including Klaviyo.
• Competitive compensation package, reflective of experience and skills.
• Comprehensive health insurance package.
• Generous PTO and holiday policy, encouraging work-life balance.
• Remote work stipend to support home office setup and ongoing expenses.

• Highlight Klaviyo expertise: Showcase your proficiency in Klaviyo, especially in segmentation, automation, and analytics, as this is a key requirement for the role.
• Prepare a portfolio: Have a portfolio ready that demonstrates your ability to craft engaging email and SMS campaigns, including your approach to personalization and customer journey mapping.
• Showcase analytics skills: Be prepared to talk through how you use data to inform marketing decisions, including A/B testing strategies and how you analyze performance metrics.
• Demonstrate brand understanding: Show that you've taken the time to understand Bebonia's mission and values, and explain how your marketing strategies would align with these.
• Be ready to discuss remote work habits: As this is a remote position, be prepared to discuss your experience with remote work, including how you stay organized, manage time, and maintain communication with distributed teams.
• Research salary ranges: Come prepared with an understanding of the market rate for your role and be ready to negotiate your salary based on your experience and the value you can bring to Bebonia.