Engagement Manager - Technical
WFA Digital Insight
As demand for personalized customer experiences grows, companies like Apply Digital are seeking skilled Engagement Managers to bridge the gap between marketing strategy and technical delivery. With the rise of MarTech, professionals with expertise in Salesforce and Excel are in high demand. Apply Digital stands out for its work with top brands, and this role offers a chance to work on complex projects. Before applying, candidates should be prepared to showcase their technical skills and strategic thinking.
Job Description
About the Role
The Engagement Manager - Technical role at Apply Digital is a critical position that requires a unique blend of marketing acumen and technical expertise. As a key member of the Marketing Services team, you will be responsible for managing a mix of strategic marketing programs and technically complex projects, including MarTech implementations, data audits, and CDP integrations. Your primary goal will be to deliver high-quality outcomes on time and within scope, ensuring strong alignment across strategy, execution, and performance.The successful candidate will be a technically-minded project manager or Customer Success Manager who can navigate both strategic marketing programs and hands-on technical implementations. You will act as the primary liaison between clients and internal teams, translating client goals into actionable deliverables and ensuring seamless coordination between cross-functional teams.
Apply Digital's Marketing Services division is a rapidly expanding full-service Martech team with team members in the US, Europe, LATAM, and Asia. As a personalization agency, the company bridges the gap between creative, marketing, and strategy, specializing in cross-channel content strategy, creation, and distribution.
What You Will Do
- Serve as the primary point of contact for clients, ensuring all deliverables are aligned to business goals, KPIs, and executed on time and at high quality.
- Translate client goals into actionable marketing objectives, roadmaps, and measurable deliverables.
- Lead cross-functional teams to deliver integrated MarTech programs that drive measurable impact.
- Oversee project execution across multiple workstreams, ensuring clarity in scope, timelines, priorities, and dependencies.
- Track all work in project management tools and partner with internal teams to ensure appropriate resourcing, balanced workloads, and on-time delivery of assets.
- Maintain visibility into team capacity and allocation, partnering with Engagement Coordinators to ensure work is assigned based on availability, skillset, and priority.
- Identify risks or roadblocks that may impact delivery, timelines, or quality, and proactively drive resolution plans with internal teams.
- Monitor account health, ensuring work aligns with scope, timelines, and overall delivery expectations.
- Support budget awareness and efficient delivery by aligning work to agreed scope and flagging potential over-servicing or misaligned effort.
- Partner with clients and internal teams to continuously improve campaign performance through testing, insights, and optimization.
- Manage technically complex engagements, such as CDP implementations and MarTech data architecture projects, coordinating closely with Solutions Architects and engineers.
What We Are Looking For
- 3+ years of experience in a similar role, preferably in a marketing or MarTech environment.
- Strong technical skills, including proficiency in Salesforce and Excel.
- Excellent project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.
- Strong communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams.
- Experience with MarTech implementations, data audits, and CDP integrations.
- Strong analytical and problem-solving skills, with the ability to identify risks and drive resolution plans.
- Experience working in a fast-paced, dynamic environment, with the ability to adapt to changing priorities and deadlines.
- Strong attention to detail, with the ability to maintain high-quality deliverables and ensure seamless execution.
Nice to Have
- Experience with mobile SDK setups and data architecture projects.
- Knowledge of marketing automation platforms and CRM systems.
- Certification in Salesforce or other relevant technologies.
- Experience working in a remote or distributed team environment.
Benefits and Perks
- Competitive salary and benefits package.
- Opportunity to work with top brands and contribute to complex projects.
- Collaborative and dynamic work environment.
- Professional development opportunities, including training and certification programs.
- Flexible working hours and remote work options.
- Access to the latest marketing and MarTech tools and technologies.
- Recognition and reward for outstanding performance and contributions.
How to Stand Out
- Tip: Highlight your technical skills, particularly in Salesforce and Excel, to stand out in the application process.
- Tip: Be prepared to showcase your experience in managing complex projects and leading cross-functional teams.
- Tip: Research Apply Digital's work with top brands and be prepared to discuss how your skills and experience align with the company's goals and values.
- Tip: Emphasize your ability to communicate technical concepts to non-technical stakeholders and vice versa.
- Tip: Prepare to discuss your experience with data analysis and interpretation, and how you can apply these skills to drive campaign performance and optimization.
- Tip: Show enthusiasm for the MarTech industry and a willingness to continuously learn and adapt to new technologies and trends.
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