Enterprise 3P Field Events Lead
WFA Digital Insight
The demand for experienced event leaders in the tech industry has surged, with a 25% increase in job postings over the past year. Openai is at the forefront of AI innovation, and this role offers a unique chance to shape the company's event strategy. With the rise of hybrid work models, companies are looking for professionals who can balance in-person and virtual events. To succeed in this role, candidates need to possess a deep understanding of GTM principles, event marketing, and partnership development. As the remote job market continues to evolve, professionals with expertise in managing large event portfolios are in high demand. Before applying, candidates should be prepared to showcase their ability to drive event outcomes and build strong relationships with cross-functional teams.
Job Description
About the Role
The Enterprise 3P Field Events Lead will play a critical role in driving Openai's event strategy forward. As a key member of the Enterprise Marketing team, this individual will be responsible for managing the company's third-party field events portfolio, ensuring that Openai is effectively represented at major conferences, partner summits, and other external events. This role requires a unique blend of event planning expertise, marketing savvy, and partnership development skills.The successful candidate will have a deep understanding of the tech industry and the ability to navigate complex event landscapes. They will be responsible for building and maintaining relationships with key stakeholders, including sales teams, event organizers, and partners. This role is based in San Francisco and offers a hybrid work model, with three days in the office per week.
What You Will Do
- Own the third-party field events portfolio, including partner summits, industry events, sponsored conferences, and high-priority external field activations
- Develop and execute annual and quarterly planning processes that align events with Sales priorities, industry strategies, partner goals, account targets, and pipeline needs
- Define event goals, target audiences, account lists, seller ownership, executive engagement, and post-event follow-through
- Manage sponsorship strategy, event packages, vendor relationships, agencies, budgets, timelines, staffing models, and on-site execution
- Build scalable playbooks for different event tiers, from major tentpoles to smaller industry moments
- Partner with Product Marketing, Content, Comms, Design, and Production to ensure cohesive messaging and experience
- Collaborate with Marketing Operations to track event performance, pipeline impact, account engagement, meetings, opportunity progression, and post-event conversion
- Build and manage the resourcing model needed to execute third-party events consistently and efficiently
What We Are Looking For
- 7+ years of experience in field events, strategic events, event marketing, partner events, enterprise marketing, or adjacent B2B GTM roles
- Deep experience managing third-party events at scale, including major conferences, sponsorships, partner summits, industry events, and multi-stakeholder field activations
- Experience owning large event portfolios with complex budgets, vendors, agencies, executive stakeholders, and cross-functional dependencies
- Experience partnering with Sales, Partnerships, Product Marketing, Comms, Design, Solutions, and Marketing Operations
- Strong understanding of how events support pipeline, account progression, partner strategy, executive engagement, and brand presence
- Experience building event playbooks, operating cadences, intake systems, measurement models, and resourcing plans
- Evidence of building or scaling a team, agency model, or operating system around events
Nice to Have
- Experience working in the tech industry, particularly in AI or related fields
- Familiarity with hybrid work models and remote event planning
- Knowledge of event marketing automation tools and software
- Certification in event planning or marketing
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading AI company
- Hybrid work model with three days in the office per week
- Relocation assistance for new employees
- Professional development opportunities
- Access to cutting-edge technology and tools
- Collaborative and dynamic work environment
- Flexible PTO policy and generous parental leave
- Comprehensive health insurance and wellness programs
- Remote stipend and home office setup support
How to Stand Out
- Develop a strong understanding of Openai's products and services to effectively represent the company at events
- Showcase your ability to build and maintain relationships with key stakeholders, including sales teams and partners
- Be prepared to discuss your experience with event marketing automation tools and software
- Highlight your ability to drive event outcomes and measure ROI
- Demonstrate your knowledge of GTM principles and how they apply to event marketing
- Prepare examples of successful events you've managed in the past, including budgets, timelines, and outcomes
- Research Openai's company culture and values to understand their approach to remote work and events
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