Enterprise Field Marketer, EMEA
Other
WFA Digital Insight
As the demand for skilled marketers in the EMEA region continues to grow, with a reported 25% increase in field marketing roles in 2025, professionals with expertise in digital skills and remote work are in high demand. OpenAI, a leader in enterprise AI, is seeking an experienced Enterprise Field Marketer to drive business growth in the EMEA market. With the rise of AI adoption, candidates with a strong understanding of enterprise buying cycles and pipeline creation will thrive in this role. Before applying, candidates should be aware of the importance of balancing regional consistency with local market relevance and the need for strong commercial judgment.
Job Description
About the Role
The Enterprise Field Marketer role at OpenAI is a critical position that will drive business growth in the EMEA market. As a key member of the B2B Marketing team, this role will focus on creating and executing field marketing plans that align with priority seller groups, strategic accounts, industries, and markets. The successful candidate will have a deep understanding of enterprise buying cycles and pipeline creation, as well as the ability to partner closely with sales leadership and other stakeholders. The B2B Marketing team at OpenAI is responsible for helping the world's largest organizations understand, adopt, and scale AI responsibly. This team partners closely with Sales, Solutions, Product Marketing, Customer Success, Events, and executive leadership to create programs that accelerate strategic customer growth and strengthen OpenAI's position as the leader in enterprise AI. The Enterprise Field Marketer will be based in London and will be responsible for owning the full program lifecycle, from strategy and planning through execution, seller enablement, follow-up, and measurement.What You Will Do
- Build and execute field marketing plans aligned to priority seller groups, strategic accounts, industries, and priority EMEA markets
- Partner closely with EMEA Sales leadership on account prioritization, territory planning, outreach strategy, pipeline goals, follow-through, and local market tradeoffs
- Own the full lifecycle of field programs, from strategy and planning through execution, seller enablement, follow-up, and measurement across a distributed region
- Run high-impact customer programs including executive dinners, roundtables, forums, workshops, industry moments, roadshows, and third-party conference activations
- Turn marquee moments into measurable pipeline opportunities with clear target accounts, success metrics, seller ownership, and post-event conversion plans
- Collaborate with Product Marketing, Events, Comms, Marketing Operations, Solutions, Customer Success, Partnerships, and executive stakeholders to deliver compelling customer experiences
- Track performance, communicate business impact, and build repeatable playbooks that help field marketing scale across EMEA enterprise segments and markets
- Develop and maintain a deep understanding of the EMEA market, including industry trends, competitor activity, and customer needs
- Provide input into the development of the overall field marketing strategy and plans
What We Are Looking For
- 8+ years of experience in enterprise field marketing, ABM, regional marketing, sales enablement, or related B2B growth roles supporting complex sales motions
- A track record of creating measurable pipeline impact through field programs, executive engagement, account-based programs, or industry marketing
- Understanding of enterprise buying cycles, pipeline creation, stage progression, and how field marketing can influence seller productivity across markets
- Experience partnering closely with enterprise sellers and sales leadership on territory planning, account prioritization, QBRs, pipeline reviews, and follow-up
- Strong commercial judgment and high accountability for outcomes
- Ability to balance regional consistency with local market relevance
- Experience working in a fast-paced, dynamic environment with multiple stakeholders
- Strong communication and project management skills
- Ability to travel for customer events, executive programs, industry conferences, and internal planning moments
Nice to Have
- Experience working with AI or machine learning technologies
- Knowledge of the EMEA market, including industry trends and customer needs
- Experience with marketing automation platforms and CRM systems
- Certification in marketing or a related field
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leader in the AI industry
- Collaborative and dynamic work environment
- Flexible working hours and remote work options
- Professional development and training opportunities
- Access to the latest technologies and tools
- Recognition and reward for outstanding performance
How to Stand Out
- Develop a strong understanding of the EMEA market, including industry trends and customer needs, to stand out in this role.
- Create a portfolio that showcases your experience in enterprise field marketing, ABM, or related B2B growth roles.
- Be prepared to provide specific examples of your ability to create measurable pipeline impact through field programs.
- Research OpenAI's products and services to demonstrate your knowledge and interest in the company.
- Practice your communication and project management skills to ensure you can effectively partner with sales leadership and other stakeholders.
- Be prepared to discuss your experience with marketing automation platforms and CRM systems.
- Highlight your ability to balance regional consistency with local market relevance in your application and during interviews.
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