Enterprise Lead, Field and Partner Marketing
WFA Digital Insight
The demand for skilled marketers in the enterprise space grew significantly over the past year, with a particular emphasis on professionals who can spearhead field and partner activations. As companies like Klaviyo expand their reach, the need for strategic leaders who can execute GTM plans and foster strong partnerships has become more pressing. With the remote job market booming, professionals are looking for roles that offer challenge, flexibility, and growth. In this context, Klaviyo's Enterprise Lead position stands out for its focus on high-stakes, high-reward marketing initiatives. Before applying, candidates should be aware that this role requires a deep understanding of enterprise marketing dynamics, the ability to engage with C-level executives, and a proven track record in driving pipeline growth through targeted activations.
Job Description
About the Role
The Enterprise Lead, Field and Partner Marketing at Klaviyo is a pivotal role that involves designing, executing, and measuring the impact of strategic field and partner marketing activations aimed at the enterprise level. This position is critical in supporting large, complex deals and fostering strong, lasting relationships with key partners and stakeholders. Day-to-day, the Enterprise Lead will work closely with cross-functional teams, including sales leadership, executive sponsors, and senior marketing stakeholders, to align marketing efforts with sales strategies and ensure that Klaviyo presents itself with credibility, relevance, and confidence at the highest levels of the enterprise buyer journey.The role is situated at the intersection of enterprise GTM strategy, field execution, and partner activation, requiring a unique blend of strategic thinking, hands-on execution skills, and the ability to influence and collaborate with senior stakeholders. Given the high visibility and strategic nature of this position, the Enterprise Lead must be comfortable operating in ambiguous, high-pressure environments with strong judgment and ownership.
Klaviyo's commitment to empowering creators to own their destiny through innovative marketing solutions makes this an exciting time to join the team. The company values diversity, inclusivity, and the unique experiences each individual brings, fostering a work environment that encourages creativity, growth, and success.
What You Will Do
- Own the strategy and execution of Tier 1 Enterprise field and partner activations, including Executive Briefing Center engagements, executive retreats, and bespoke leadership meetings.
- Partner closely with Enterprise Sales leadership, executive sponsors, and partners to support high-value deals and named accounts, ensuring alignment with sales programs and broader GTM priorities.
- Design executive-level agendas and experiences that reinforce Klaviyo's Enterprise positioning and value proposition.
- Lead end-to-end execution of activations, from planning and cross-functional alignment through delivery and post-activation follow-up, ensuring seamless execution and maximum impact.
- Measure and communicate the impact of Enterprise field and partner programs on pipeline progression, deal velocity, and sales confidence, providing data-driven insights to inform future strategies.
- Continuously refine formats, playbooks, and standards to scale successful activations across the Enterprise business, contributing to the development of best practices.
- Collaborate with internal teams to ensure that all activations are tailored to the specific needs of the target audience, maximizing engagement and conversion.
- Develop and maintain a deep understanding of Klaviyo's products and services, as well as the competitive landscape, to effectively position the company in the market.
What We Are Looking For
- 8+ years of experience in Enterprise field marketing, partner marketing, executive programs, or related roles, with a proven track record of success in supporting large, complex deals and driving pipeline growth.
- Direct experience engaging C-level and VP-level Enterprise buyers, with the ability to communicate effectively and build strong relationships at the executive level.
- Strong understanding of Enterprise GTM motions, long sales cycles, and partner-influenced deal dynamics, with the ability to navigate complex sales environments.
- A strategic, outcomes-focused marketer who is equally comfortable with hands-on execution and high-level strategic planning.
- Ability to operate independently in ambiguous, high-pressure environments with strong judgment and ownership, with a proven ability to manage multiple priorities and deadlines.
- Highly collaborative, with the ability to influence senior stakeholders across Sales, Marketing, and Executive teams, and to build strong, lasting partnerships.
- Strong analytical and problem-solving skills, with the ability to interpret data, identify trends, and develop actionable insights to inform marketing strategies.
Nice to Have
- Experience with marketing automation platforms and CRM systems, with the ability to leverage data and technology to drive marketing efficiency and effectiveness.
- Knowledge of the current marketing technology landscape and how it applies to Enterprise marketing initiatives, with a keen eye for emerging trends and opportunities.
- Certification in marketing or a related field, with a commitment to ongoing learning and professional development.
- Experience in managing budgets and resources to achieve marketing goals, with a focus on ROI and measurable impact.
Benefits and Perks
- Competitive salary and equity package, with opportunities for growth and advancement within the company.
- Comprehensive health, dental, and vision insurance, with a focus on supporting the well-being of employees and their families.
- Generous PTO policy, with flexible working arrangements to support work-life balance and autonomy.
- Remote stipend to support home office setup and ongoing work-from-home expenses, with a commitment to remote work flexibility.
- Access to professional development opportunities, including training, mentorship, and education assistance, to support ongoing growth and development.
- Collaborative, dynamic work environment with a team of experienced professionals who are passionate about marketing and technology.
How to Stand Out
- To stand out in your application, highlight specific examples of successful Enterprise field and partner marketing activations you've led or been a part of, and explain how they drove pipeline growth and sales confidence.
- Develop a deep understanding of Klaviyo's products and services, as well as the competitive landscape, to demonstrate your ability to effectively position the company in the market.
- Prepare to discuss your experience with GTM strategy, field execution, and partner activation, and be ready to provide specific examples of how you've navigated complex sales environments and built strong relationships with executive-level buyers.
- Showcase your analytical and problem-solving skills by walking the interviewer through a time when you had to interpret data, identify trends, and develop actionable insights to inform marketing strategies.
- Be prepared to discuss your experience with budget management and ROI-driven marketing initiatives, and explain how you've leveraged data and technology to drive marketing efficiency and effectiveness.
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