Enterprise Marketing Manager
WFA Digital Insight
The demand for skilled marketing professionals in the tech industry has grown significantly, with a 25% increase in job openings over the past year. As companies like Sentry continue to innovate and expand, the need for effective marketing strategies has never been more crucial. With its commitment to hybrid work models and a focus on performance and error monitoring tools, Sentry stands out as an attractive option for marketers looking to make a real impact. As the industry continues to evolve, candidates with expertise in GTM, Excel, and a passion for storytelling will be in high demand. Before applying, candidates should be prepared to showcase their skills in driving marketing campaigns and collaborating with cross-functional teams.
Job Description
About the Role
The Enterprise Marketing Manager role at Sentry is a unique opportunity for a skilled marketing professional to drive the company's marketing strategy and elevate its position in the competitive tech industry. As a key member of the marketing team, you will be responsible for developing and executing enterprise marketing campaigns, creating compelling narratives, and collaborating with cross-functional teams to ensure alignment and maximum impact.In this role, you will have the opportunity to work closely with the sales team to develop and implement sales enablement strategies, leveraging your expertise in GTM and Excel to drive results. Your ability to distill complex technical topics into clear, compelling narratives will be essential in communicating Sentry's value proposition to key stakeholders.
The marketing team at Sentry is a dynamic and collaborative group, passionate about driving innovation and growth through effective marketing strategies. As an Enterprise Marketing Manager, you will be an integral part of this team, working closely with colleagues to achieve shared goals and objectives.
What You Will Do
- Develop and execute enterprise marketing campaigns to drive brand awareness and lead generation
- Create and deliver core narratives, sales assets, and content to clearly articulate Sentry's value proposition
- Lead competitive sales enablement, including battlecards, positioning frameworks, win/loss analysis, and sales training
- Build and scale customer programs, including advocacy, case studies, and advisory boards
- Partner with Integrated Marketing and Product Marketing to ensure campaigns reflect buyer needs, competitive context, and customer proof
- Collaborate with GTM teams on execution, responding to field needs, supporting key opportunities, and continuously improving enterprise enablement
- Analyze campaign results, providing insights and recommendations for future improvement
- Develop and maintain strong relationships with key stakeholders, including sales teams, product managers, and customer success teams
- Stay up-to-date on industry trends and competitor activity, applying this knowledge to inform marketing strategies
What We Are Looking For
- 4-6+ years of experience in product marketing or enterprise marketing, with a focus on developing messaging and positioning
- Proven experience supporting sales teams with enablement and collateral
- Excellent written and verbal communication skills, with confidence engaging senior technical and business stakeholders
- Strong expertise in GTM and Excel, with the ability to leverage these tools to drive marketing strategies
- Experience marketing developer tools, observability, or infrastructure platforms in competitive markets
- Strong analytical and problem-solving skills, with the ability to interpret data and inform marketing decisions
- Ability to work in a fast-paced environment, prioritizing multiple projects and deadlines
- Strong collaboration and teamwork skills, with experience working with cross-functional teams
Nice to Have
- Experience with marketing automation platforms and CRM systems
- Knowledge of HTML, CSS, and JavaScript
- Experience with data analysis and visualization tools
- Certification in marketing or a related field
Benefits and Perks
- Competitive salary and bonus structure
- Equity grants and stock options
- Comprehensive health insurance, including medical, dental, and vision
- Flexible PTO policy and paid holidays
- Remote work stipend and home office setup support
- Professional development opportunities, including training and conference attendance
- Access to cutting-edge technology and tools
- Collaborative and dynamic work environment
How to Stand Out
- Develop a strong portfolio showcasing your marketing campaign experience and results, including examples of successful sales enablement strategies and customer programs.
- Be prepared to talk about your experience with GTM and Excel, and how you have leveraged these tools to drive marketing decisions.
- Research Sentry's products and services, and be prepared to discuss how you would position the company's value proposition to key stakeholders.
- Practice your storytelling skills, and be prepared to provide examples of how you have successfully communicated complex technical topics to non-technical audiences.
- Be prepared to discuss your experience working with cross-functional teams, and how you have collaborated with sales, product, and customer success teams to drive results.
- Consider obtaining certifications in marketing or related fields to demonstrate your expertise and commitment to the field.
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