Enterprise Sales Manager, Education & Public Sector
WFA Digital Insight
The demand for skilled sales managers in the education and public sector is on the rise, with a notable 25% increase in job postings over the last year. Asana's commitment to innovation and customer-centric approach makes this role particularly compelling. With the right mix of sales acumen, GTM strategy, and leadership skills, candidates can thrive in this remote position. Before applying, it's essential to understand the nuances of public procurement pathways and the importance of building strong executive-level relationships.
Job Description
About the Role
As an Enterprise Sales Manager at Asana, you will be leading the charge in the education and public sector, driving business growth and scaling the sales program. This role requires a deep understanding of the unique needs and aspirations of each customer, with a focus on delivering exceptional value through tailored solutions and strategic partnerships. You will be working closely with cross-functional teams, including marketing, product, and customer success, to identify and overcome technical, educational, and competitive challenges.The sales team at Asana is committed to customer-centricity, and as a leader in this space, you will be expected to embody this philosophy. Your day-to-day will involve coaching and growing a remote team of Account Executives, driving net new logo acquisition, and strategic expansion within core accounts. You will also be responsible for shaping the GTM playbook for Asana Gov Sales in the SLED segment, collaborating with revenue leadership to build scalable playbooks across direct and partner channels.
Asana's culture is built around teamwork, innovation, and customer satisfaction. As a remote worker, you will be expected to be self-motivated, disciplined, and comfortable with autonomy. The company offers a range of benefits and perks to support remote workers, including flexible working hours, virtual team-building activities, and access to cutting-edge tools and technologies.
What You Will Do
- Lead, coach, and grow a remote team of Account Executives to drive net new logo acquisition and strategic expansion within core SLED accounts
- Drive the GTM playbook for Asana Gov Sales in the SLED segment, collaborating with the Asana Gov GM and revenue leadership to build scalable playbooks across direct and partner channels
- Engage in complex, multi-threaded enterprise opportunities and navigate procurement vehicles, contracting pathways, and compliance frameworks
- Provide structured field feedback into the Asana Gov and Asana AI roadmap, prioritizing features critical to SLED adoption
- Coach sellers on enterprise qualification (MEDDPICC) and account planning while building a culture of performance and ownership
- Develop and execute strategic plans to drive business growth and meet sales targets
- Build and maintain strong relationships with key stakeholders, including customers, partners, and internal teams
- Stay up-to-date with industry trends, market developments, and competitor activity
- Collaborate with cross-functional teams to identify and pursue new business opportunities
What We Are Looking For
- 8-12+ years of experience leading higher education or public sector enterprise sales teams in SaaS or cloud platforms
- Proven track record of scaling vertical GTM strategies and driving high-performing teams from early traction to repeatable growth
- Deep familiarity with public procurement pathways, including Prime/sub models, contracting vehicles, and SI partnerships
- Strong existing executive-level relationships across higher education and state and local agencies
- Passion for coaching high-performing enterprise sellers and fostering a mission-aligned team culture
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- Excellent communication, presentation, and interpersonal skills
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities
Nice to Have
- Experience with sales analytics and metrics, with the ability to drive data-driven decisions
- Familiarity with sales enablement tools and technologies, such as Salesforce or similar platforms
- Certification in sales leadership or a related field, such as a CRM or sales methodology
Benefits and Perks
- Competitive salary and bonus structure
- Equity options and stock grants
- Comprehensive health, dental, and vision insurance
- Flexible working hours and remote work arrangements
- Access to cutting-edge tools and technologies, including sales enablement platforms and productivity software
- Professional development opportunities, including training and certification programs
- Virtual team-building activities and social events
- Access to mental health and wellness resources, including counseling and employee assistance programs
How to Stand Out
- Make sure to highlight your experience with GTM strategies and sales team leadership in your application
- Familiarize yourself with Asana's products and services, and be prepared to discuss how you can drive business growth in the education and public sector
- Showcase your ability to build and maintain strong relationships with key stakeholders, including customers, partners, and internal teams
- Be prepared to discuss your approach to coaching and developing high-performing sales teams, and how you can drive a culture of performance and ownership
- Research the company culture and values, and be prepared to discuss how you can contribute to and thrive in a remote work environment
- Don't be afraid to ask questions during the interview process, such as what a typical day looks like in this role, or what the biggest challenges are that the team is facing
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