Enterprise Sales Manager, Education & Public Sector

Our sales team is committed to customer centricity by focusing on understanding and meeting the unique needs and aspirations of each customer. We prioritize delivering exceptional value through tailored solutions and strategic partnerships. As an Enterprise Sales Manager leading our State, Local & Education (SLED) business, you will lead and implement initiatives to energize business growth and scale our sales program. You’ll work closely with marketing, product, and customer success teams to identify and overcome technical, educational, and competitive challenges, thereby driving successful, long-term growth and customer satisfaction.

This role can either be fully remote depending on which US state you live in, or based in our San Francisco office with an office-centric hybrid schedule. If based in-office, the standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Build & Scale SLED Revenue: Lead, coach, and grow a remote team of Account Executives to drive net new logo acquisition and strategic expansion within core SLED accounts.

• Shape the SLED GTM Motion: Drive our GTM playbook for Asana Gov Sales in the SLED segment, collaborating with the Asana Gov GM and revenue leadership to build scalable playbooks across direct and partner channels.

• Drive Strategic Deals: Engage in complex, multi-threaded enterprise opportunities and navigate procurement vehicles, contracting pathways, and compliance frameworks.

• Influence Product & Strategy: Provide structured field feedback into the Asana Gov and Asana AI roadmap, prioritizing features critical to SLED adoption.

• Develop World-Class Talent: Coach sellers on enterprise qualification (MEDDPICC) and account planning while building a culture of performance and ownership.

About you

• 8-12+ years of experience leading higher education or public sector enterprise sales teams in SaaS or cloud platforms.

• Proven track record of scaling vertical GTM strategies and driving high-performing teams from early traction to repeatable growth.

• Deep familiarity with public procurement pathways, including Prime/sub models, contracting vehicles, and SI partnerships.

• Strong existing executive-level relationships across higher education and state and local agencies.

• Passion for coaching high-performing enterprise sellers and fostering a mission-aligned team culture.

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the On-Target Earnings (OTE) range is $334,000 - $370,000. The total OTE includes a base salary range of

• Develop a deep understanding of Asana's sales strategy and GTM approach, and be prepared to provide specific examples of how you've applied similar strategies in previous roles to drive business growth in the education and public sector.
• Create a portfolio or work samples that demonstrate your ability to tailor solutions to meet the unique needs of state, local, and education customers, and be prepared to walk the interviewer through your thought process and sales approach.
• Highlight your expertise in Excel by preparing examples of how you've used data analysis and visualization to identify sales trends, track customer engagement, and inform sales strategies in your previous roles.
• Research Asana's marketing, product, and customer success teams' current initiatives and priorities, and be prepared to discuss how you would collaborate with these teams to drive sales growth and customer satisfaction in the SLED sector.
• Prepare to address common sales challenges in the education and public sector, such as procurement processes and budget constraints, and be ready to discuss your strategies for overcoming these obstacles and driving successful sales outcomes.
• Be prepared to negotiate salary based on industry standards for remote enterprise sales roles, and research Asana's compensation and benefits package to ensure you're prepared to discuss your expectations and needs.