Events Marketing Manager (Singapore)

About the Role

As an Events Marketing Manager, you will be part of a dynamic team that is passionate about creating innovative and engaging experiences for their audience. You will have the opportunity to work closely with the Sales, Marketing, and Global Experiential Events teams to translate organizational objectives into impactful events and experiences.

What You Will Do

• Set the APAC Event Marketing Strategy: Build and execute virtual and in-person events and programmes for the APAC region to support the overarching INTL marketing goals to drive brand awareness and generate pipeline and expansion.
• Project Management: Plan and execute events from start to finish, including sales team enablement, calendaring, travel, invitations, swag/giveaways, attendee management, speaker programming, and post-event outreach.
• Operations: Collaborate with the wider APAC Marketing Team to define metrics, track and measure the success of events, and develop lead nurture plans that drive conversion on the heels of any event.
• Foster cross-functional communications across the Marketing and Sales organizations to ensure alignment and consensus, while uncovering new possibilities to improve efficiency and drive innovation.
• Develop and implement frameworks and processes to ensure team success, including the tracking and measurement of all marketing programs and spend to budget.
• Manage third-party vendor relationships, and end-to-end contract negotiations with thoughtful prioritization and optimisation for scale.
• Manage an events operations contractor and be a regional leader and an International Marketing brand ambassador.
• Deliver scalable events that drive brand awareness, demand generation, and customer growth and retention.

What We Are Looking For

• 6+ years of experience in events marketing, field marketing, working with sales teams, and owning/delivering on pipeline generation targets.
• Experience with owning all aspects of planning events big and small, such as custom thought leadership programs, roadshows, trade shows & sponsorships, sales dinners, webinars, executive programs, and Executive Briefing Centers.
• Experience creating a strategy that meets a revenue target and associated business priorities.
• Ability to work with and influence stakeholders, with experience solving sophisticated marketing problems and collaborating with senior management to find success.
• A data-driven yet creative mind who likes bringing new ideas to existing projects and continuously pushes the team to try new things.
• Consistent track record of adapting to changing circumstances, handling unexpected challenges, and managing multiple projects simultaneously.
• Strong communication and project management skills, with the ability to work in a fast-paced environment and prioritize tasks effectively.

Nice to Have

• Experience working in a remote or distributed team environment.
• Familiarity with design and collaboration tools, such as Figma.
• Experience with event management software and tools.
• Knowledge of marketing automation platforms and CRM systems.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work with a talented and dynamic team.
• Flexible working hours and remote work options.
• Professional development and growth opportunities.
• Access to the latest design and collaboration tools and technologies.
• A fun and supportive work environment with regular team-building activities and social events.

• Tip: Highlight your experience with event management software and tools, such as event planning platforms, marketing automation systems, and CRM software.
• Tip: Showcase your ability to think creatively and develop innovative event concepts that drive engagement and conversion.
• Tip: Emphasize your project management skills, including your ability to prioritize tasks, manage multiple projects, and meet deadlines.
• Tip: Demonstrate your understanding of the importance of metrics and measurement in event marketing, including your experience with tracking and analyzing event data.
• Tip: Prepare to discuss your experience working with cross-functional teams, including sales, marketing, and product teams, and your ability to communicate effectively with stakeholders at all levels.
• Tip: Be ready to provide examples of your experience with budgeting and contract negotiation, including your ability to manage event budgets and negotiate with vendors and suppliers.