Experienced Senior 1 Acquisition Manager

About the Role

As part of a dynamic and innovative team, the Senior Acquisition Manager will collaborate closely with cross-functional teams, including sales, marketing, and product, to ensure aligned strategies and maximize ROI. The ideal candidate will have a strong background in paid media management, with a proven track record of success in driving lead generation and conversion through paid acquisition campaigns.

The role is fully remote, offering the flexibility to work from anywhere in the world. This is an excellent opportunity for a seasoned professional to join a company that values innovation, expertise, and state-of-the-art engineering methods, and to contribute to shaping the future of business messaging.

What You Will Do

• Develop and execute comprehensive paid media strategies across Google Ads, Meta Ads, and LinkedIn Ads to drive lead generation and conversion.
• Manage and optimize campaign budgets to achieve maximum ROI, ensuring alignment with business objectives.
• Conduct thorough analysis of campaign performance, using tools like GA4 and GTM, to identify areas of improvement and implement data-driven optimizations.
• Collaborate with cross-functional teams to ensure aligned strategies and maximize campaign impact.
• Stay up-to-date with the latest trends and best practices in paid media, applying this knowledge to continuously improve campaign performance.
• Develop and maintain detailed reports on campaign performance, providing insights and recommendations to stakeholders.
• Manage and optimize landing pages and conversion funnels to improve conversion rates.
• Implement and manage A/B testing and experimentation to continuously optimize campaign performance.
• Ensure all campaigns are properly tracked and measured, with a focus on attribution modeling and conversion tracking.

What We Are Looking For

• Proven experience in managing paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads, with a strong track record of success in driving lead generation and conversion.
• Deep understanding of paid media platforms, including campaign setup, targeting options, and optimization strategies.
• Experience with GA4, GTM, and other analytics tools, with the ability to analyze campaign performance and make data-driven decisions.
• Strong knowledge of attribution modeling, conversion tracking, and funnel performance optimization.
• Experience in managing campaign budgets and optimizing for maximum ROI.
• Ability to work in a fast-paced environment, prioritizing multiple tasks and meeting deadlines.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Strong analytical and problem-solving skills, with the ability to analyze campaign performance and identify areas of improvement.

Nice to Have

• Experience in B2B and SaaS environments, with a focus on technical, platform, or API-driven contexts.
• Knowledge of state-of-the-art engineering methods and their application in non-tech areas.
• Experience with other paid media platforms, such as Twitter Ads or Pinterest Ads.
• Certification in Google Ads, Meta Ads, or other relevant platforms.

Benefits and Perks

• Competitive remuneration package, reflecting skills, experience, and achievements.
• Full remote flexibility, allowing you to work from anywhere in the world.
• Opportunity to join a dynamic and innovative team, shaping the future of business messaging.
• Collaborative and supportive work environment, with a focus on state-of-the-art engineering methods.
• Access to the latest tools and technologies, ensuring you stay up-to-date with industry trends.
• Professional development opportunities, with a focus on continuous learning and growth.
• Flexible working hours, allowing you to balance work and personal life effectively.

• Ensure your resume and cover letter are tailored to the role, highlighting your experience in paid media management and your knowledge of the latest trends and best practices.
• Be prepared to provide specific examples of successful paid media campaigns you have managed, including metrics on campaign performance and ROI.
• Familiarize yourself with 360dialog GmbH's products and services, demonstrating your understanding of the company's mission and values.
• Be ready to discuss your experience with GA4, GTM, and other analytics tools, and how you apply data-driven insights to optimize campaign performance.
• Prepare to talk about your approach to attribution modeling, conversion tracking, and funnel performance optimization, and how you stay up-to-date with the latest developments in these areas.
• Consider creating a portfolio of your work, showcasing your skills and experience in paid media management, to share with the interviewer.
• When discussing salary, be prepared to provide a clear expectation based on your experience and the market rate, and be open to negotiation.