Facebook Ads Specialist
WFA Digital Insight
As demand for digital marketing specialists continues to soar, with a notable 25% increase in paid media roles in 2025, STERRY is on the hunt for a skilled Facebook Ads Specialist. In this pivotal position, the successful candidate will harness the power of Meta Ads to drive business growth. With Indonesia's digital landscape evolving rapidly, this role offers a unique chance to make a significant impact. Candidates should be well-versed in the latest social media trends and possess a deep understanding of campaign optimization. Before applying, it's crucial to have a solid grasp of Meta Ads and a portfolio showcasing past successes.
Job Description
About the Role
As a Facebook Ads Specialist at STERRY, you will be at the forefront of the company's digital marketing efforts, tasked with developing and executing comprehensive Meta Ads strategies that drive real results. This is a critical role that requires a blend of creativity, analytical prowess, and technical skill. Day-to-day, you will work closely with the marketing team to understand campaign objectives, design targeted ad campaigns, and continually optimize performance to achieve the highest possible ROI.The role is part of a dynamic team environment where collaboration and innovation are highly valued. You will have the opportunity to work on a wide range of campaigns, from brand awareness and lead generation to conversion-focused initiatives. Your expertise in Meta Ads will be crucial in helping STERRY navigate the ever-changing digital landscape and leverage the full potential of social media marketing.
STERRY operates in a fast-paced, agile environment, and as such, the ability to adapt quickly to new trends, tools, and best practices is essential. Your role will involve not only the execution of campaigns but also contributing to the broader marketing strategy, ensuring that all efforts align with business objectives.
What You Will Do
- Develop, launch, and manage Meta Ads campaigns across various ad formats and platforms
- Conduct thorough market research and competitor analysis to inform campaign strategies
- Collaborate with the creative team to design compelling ad creatives that meet campaign objectives
- Set up, manage, and optimize ad campaigns for optimal performance, including budget allocation and bidding strategies
- Monitor campaign performance closely, analyzing metrics such as click-through rates, conversions, and cost per acquisition
- Continuously test and refine targeting options, ad copy, and visuals to improve campaign efficiency
- Stay updated on the latest Meta Ads features, best practices, and algorithm changes to ensure campaigns are always optimized
- Work closely with the analytics team to ensure accurate tracking and measurement of campaign performance
- Provide regular campaign performance reports and insights to the marketing team and senior management
- Identify opportunities to improve campaign performance and present recommendations for future campaigns
What We Are Looking For
- 3+ years of experience in digital marketing, with a focus on social media advertising, particularly Meta Ads
- Proven track record of successfully managing and optimizing Meta Ads campaigns
- Strong understanding of Meta Ads platforms, including Ads Manager and Campaign Budget Optimization
- Experience with ad copywriting and visual design principles
- Ability to analyze campaign data, identify trends, and make data-driven decisions
- Excellent communication and project management skills
- Experience working with cross-functional teams, including creative and analytics teams
- Strong problem-solving skills and the ability to work under pressure
- Up-to-date knowledge of the latest trends and best practices in social media marketing
Nice to Have
- Experience with other social media advertising platforms, such as LinkedIn or Twitter Ads
- Knowledge of HTML, CSS, and JavaScript
- Experience with marketing automation tools and CRM systems
- Certification in Meta Ads or Google Ads
- Experience in managing influencer marketing campaigns
Benefits and Perks
- Competitive salary package
- Opportunity to work with a dynamic and growing company
- Health insurance and other benefits
- Flexible working hours and remote work options
- Professional development opportunities, including training and conference attendance
- Access to the latest tools and technologies in digital marketing
- Collaborative and supportive team environment
- Recognition and reward for outstanding performance
How to Stand Out
- Ensure your portfolio includes specific examples of Meta Ads campaigns you've managed, including strategy, execution, and results.
- Develop a strong understanding of the latest Meta Ads features and best practices to stand out in your application and during interviews.
- Practice explaining complex campaign performance data in simple, actionable terms, as this is a key skill for success in this role.
- Be prepared to discuss your approach to campaign optimization, including how you identify areas for improvement and what strategies you use to enhance performance.
- Consider obtaining Meta Ads certification to demonstrate your expertise and commitment to staying up-to-date with the latest platform developments.
- Prepare to back up your experience with specific numbers and metrics, such as 'Increased campaign ROI by 30% through targeted optimization efforts.'
- When discussing your experience, focus on the impact your work had on the business, rather than just listing tasks and responsibilities.
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