Field Marketing Manager

## About the Role As a Field Marketing Manager at Anthropic, you will be at the forefront of developing and executing field marketing strategies across North America. Your primary focus will be on creating and delivering in-person and virtual events that build pipeline and accelerate revenue. You will work closely with sales leadership and demand generation teams to ensure alignment and maximum impact. The role requires a self-directed and results-driven individual who can operate independently with minimal oversight. You will be responsible for the full program lifecycle, from strategy and sales alignment through execution and pipeline attribution. Anthropic is committed to creating a work environment that is inclusive and supportive, allowing you to thrive in your role.

## What You Will Do - Own the end-to-end strategy, planning, and execution of field events across North America, including executive dinners, roundtables, workshops, regional conferences, and roadshows.

• Build and manage a regional field marketing calendar in close coordination with sales leadership and demand generation.
• Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration.
• Manage sponsorships, venue relationships, speakers, and third-party event investments end to end.
• Drive measurable pipeline and revenue impact from every program, owning pipeline targets tied to field marketing in North America.
• Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up.
• Work hand-in-hand with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts.
• Track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics.
• Serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals.
• Coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow-up assets.

## What We Are Looking For - 7+ years of field marketing or event marketing experience in B2B SaaS, with a preference for experience at a late-stage technology startup or hyper-growth public technology company.

• A proven track record of driving pipeline through field programs, with a focus on pipeline and revenue growth.
• Strong project management skills, with the ability to juggle multiple programs, regions, and stakeholders simultaneously.
• Experience with HubSpot, Salesforce, and Excel, with the ability to manage and analyze data to inform marketing decisions.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with sales teams, vendors, and external partners.
• A self-directed and execution-oriented mindset, with a willingness to take ownership and drive results in a fast-paced environment.

## Nice to Have - Experience with marketing automation platforms beyond HubSpot.

• Knowledge of AI and machine learning concepts, and how they apply to marketing strategies.
• Familiarity with event management software and tools.
• Certification in marketing or a related field.

## Benefits and Perks - Competitive salary and benefits package.

• Opportunity to work with a cutting-edge AI technology company.
• Collaborative and dynamic work environment.
• Professional development opportunities, including training and conference sponsorships.
• Flexible work arrangements, including remote work options.
• Access to the latest marketing tools and technologies.
• Recognition and reward for outstanding performance.

- Develop a portfolio that showcases your ability to execute field marketing programs that drive pipeline and revenue growth.

• Familiarize yourself with Anthropic’s mission and values, and be prepared to discuss how your skills and experience align with the company’s goals.
• Practice your project management skills, including budgeting, timeline management, and stakeholder coordination.
• Be prepared to discuss your experience with HubSpot, Salesforce, and Excel, and how you have used these tools to drive marketing decisions.
• Research the current market trends and challenges in field marketing, and be prepared to discuss how you would address these in your role at Anthropic.
• Prepare examples of successful field marketing programs you have led, including metrics and results.
• Be ready to discuss your experience working with cross-functional teams, including sales, demand generation, and product marketing.