Field Marketing Manager

Brandwatch·Remote·Work From Anywhere
Marketing

WFA Digital Insight

As demand for digital marketing specialists continues to rise, with a reported 25% increase in remote marketing roles in the last year, the need for skilled field marketing managers has never been more pressing. Brandwatch, a leader in the industry, is now seeking a talented professional to fill this crucial role. With the shift to remote work, candidates with strong digital skills and experience in demand generation are in high demand. Standing out in this competitive market requires a deep understanding of B2B lead generation and the ability to drive high-quality leads. Before applying, candidates should be aware of the importance of adaptability, creativity, and strong communication skills in this position.

Job Description

About the Role

The Field Marketing Manager position at Brandwatch is a dynamic and challenging role that requires a unique blend of digital marketing skills, creativity, and strategic thinking. As a key member of the marketing team, the successful candidate will be responsible for developing and executing demand generation campaigns, managing trade and owned events, and creating targeted content to drive high-quality leads for the sales team.

In this role, you will have the opportunity to work closely with cross-functional teams, including sales, product, and communications, to align marketing strategies and objectives. Your expertise in B2B lead generation and demand generation will be essential in driving pipeline creation and revenue goals. The ideal candidate will have a strong sense of ownership and be hands-on from start to finish, with the ability to work independently and collaboratively as part of a global team.

Brandwatch is committed to fostering a culture of innovation, curiosity, and collaboration, and this role is no exception. As a Field Marketing Manager, you will be expected to contribute to the EMEA marketing strategy, own the planning and execution of content and messaging, and drive growth and demand for Brandwatch solutions across the region.

What You Will Do

  • Develop integrated demand programs that map audience-centric themes and content to target audiences throughout the buying cycle
  • Create and manage B2B lead generation campaigns to drive high-quality leads for the sales team
  • Activate trade and owned events to showcase Brandwatch solutions and build brand awareness
  • Contribute to the EMEA marketing strategy and own the planning and execution of content and messaging
  • Collaborate with cross-functional teams to align marketing strategies and objectives
  • Analyze campaign results and provide insights to optimize future marketing efforts
  • Develop and maintain relationships with key stakeholders, including sales teams and external partners
  • Stay up-to-date with industry trends and developments to continuously improve marketing strategies

What We Are Looking For

  • 3+ years of experience in demand generation marketing or a related field
  • Strong understanding of B2B lead generation and demand generation principles
  • Experience with marketing automation platforms and CRM systems
  • Excellent communication and project management skills
  • Ability to work independently and collaboratively as part of a global team
  • Strong analytical and problem-solving skills
  • Experience with content creation and copywriting
  • Familiarity with digital marketing channels, including social media, email, and paid advertising

Nice to Have

  • Experience with event management and trade show planning
  • Knowledge of marketing analytics and data analysis tools
  • Certification in marketing automation or a related field
  • Experience with sales teams and sales enablement strategies

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a global team and contribute to the growth and success of Brandwatch
  • Flexible working hours and remote work options
  • Professional development and training opportunities
  • Access to cutting-edge marketing tools and technologies
  • Collaborative and dynamic work environment
  • Recognition and reward for outstanding performance

How to Stand Out

  • Tip: Make sure to highlight your experience with demand generation marketing and B2B lead generation in your application, as these skills are essential for this role.
  • Tip: Familiarize yourself with Brandwatch's solutions and services to demonstrate your understanding of the company's products and mission.
  • Tip: Be prepared to provide specific examples of successful demand generation campaigns you have managed in the past, and how you measured their success.
  • Tip: Show your creativity and strategic thinking by providing innovative ideas for driving high-quality leads and growing demand for Brandwatch solutions.
  • Tip: Emphasize your ability to work collaboratively and independently, as well as your strong communication and project management skills.
  • Tip: Consider creating a portfolio that showcases your marketing skills and experience, including any relevant certifications or training programs you have completed.
  • Tip: When negotiating salary, be sure to research the market rate for Field Marketing Managers in your region to ensure you are being fairly compensated.

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.