Field Marketing Manager
WFA Digital Insight
In today's competitive job market, the demand for skilled field marketing managers is soaring, particularly in tech-centric industries like cybersecurity. Companies are increasingly looking for marketing professionals who can bridge the gap between sales and effective marketing outreach. With remote work becoming the norm, this role at Cogent Security not only allows you to make a significant impact in a rapidly growing startup but also lets you leverage essential skills such as HubSpot and Salesforce. Candidates should be prepared to showcase their strategic thinking and ability to drive pipeline results in their application.
Job Description
About Cogent Security
Cogent Security is an Applied AI Lab focused on developing the next generation of AI agents for cybersecurity.About the Role
As a Field Marketing Manager, you'll play a key role in building enterprise marketing programs that drive pipeline creation and enhance business outcomes. Your contributions will be critical in connecting marketing initiatives with sales goals.Responsibilities
- Run executive dinners, roundtables, and small-format programs for CISOs and VMs.
- Collaborate with Sales to create regional field plans that include:
- Manage the strategy and execution of major events such as RSA and Black Hat, including organizing meetings.
- Develop repeatable partner event kits that include agendas and talk tracks.
Requirements
- Proven experience in field marketing, particularly in the tech or cybersecurity sector.
- Familiarity with tools such as HubSpot, Salesforce, and Excel.
- Strong organizational and communication skills.
Nice to Have
- Experience in high-stakes event planning and execution.
- Background in the cybersecurity industry or related fields.
Benefits
- Work in a fast-paced and innovative environment.
- Collaborate with a team of talented professionals.
- Opportunity for growth in a rapidly expanding company.
How to Stand Out
- Familiarize yourself with HubSpot and Salesforce, as proficiency in these tools is a must.
- Tailor your application to highlight relevant marketing campaigns and results you've driven in the past.
- During interviews, focus on your ability to measure the impact of marketing initiatives on sales pipelines.
- Have a portfolio ready that showcases your previous marketing work, especially any events you've managed.
- Be prepared to discuss how you adapt strategies based on different regional markets and buyer personas.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.