Field Marketing Manager

IntercomIntercom·Remote(Dublin, Ireland)
Marketing
GTMExcel

WFA Digital Insight

As demand for digital marketing specialists grows, field marketing roles like this one are becoming increasingly crucial. With nearly 30,000 global businesses relying on Intercom's products, this Field Marketing Manager position offers a unique chance to lead regional event strategy and drive pipeline growth. In a market where event marketing spending is expected to reach

.5 billion by 2027, candidates with experience in GTM and Excel are in high demand. Before applying, consider what sets you apart in a competitive field and how your skills align with Intercom's mission to deliver impeccable customer experiences.

Job Description

About the Role

The Field Marketing Manager position at Intercom is a strategic role that requires a deep understanding of how to balance creativity with performance. As a key member of the marketing team, you will be responsible for owning and scaling the portfolio of curated and third-party programs in EMEA. This involves planning and executing a wide range of events, from roadshows and sponsored events to virtual programs, executive dinners, and hospitality experiences.

Your primary goal will be to create meaningful, high-impact touchpoints with prospects and customers, turning regional experiences into measurable pipeline and revenue. To achieve this, you will work closely with the Sales, Marketing, Product, and GTM teams to design programs that not only generate early-stage pipeline but also accelerate deals and help close business.

What You Will Do

  • Own regional event strategy: Plan and execute a portfolio of curated and third-party events, including roadshows, sponsored programs, conferences, tradeshows, virtual events, executive dinners, and hospitality experiences
  • Drive pipeline generation and acceleration: Build programs that create net-new opportunities while also influencing and accelerating active deals
  • Partner closely with Sales: Align with regional sales leaders to identify target accounts, define goals, and ensure strong pre- and post-event follow-up
  • Design high-impact experiences: Develop engaging, tailored event formats that resonate with target audiences and create meaningful connections
  • Manage third-party partnerships: Evaluate, negotiate, and manage sponsored event opportunities to maximize program efficacy
  • Develop account-focused programs: Collaborate with GTM teams to support account-based marketing (ABM) initiatives through curated experiences
  • Own performance measurement: Track results and report on pipeline, influence, and revenue impact
  • Build scalable processes: Create repeatable frameworks and playbooks for regional event execution and optimization
  • Collaborate cross-functionally: Work closely with Brand, Growth, Product Marketing, and Customer teams to ensure consistent messaging and strong execution

What We Are Looking For

  • 4+ years of experience in field marketing, event marketing, or demand generation in a B2B SaaS environment
  • Proven track record of driving pipeline generation and influencing revenue through events and field programs
  • Experience executing both curated (owned) and third-party (sponsored) events
  • Strong understanding of how to engage accounts across the funnel, from early-stage awareness to late-stage deal acceleration
  • Excellent stakeholder management skills, with experience partnering closely with Sales and cross-functional teams
  • Strong analytical and problem-solving skills, with the ability to measure program success and make data-driven decisions
  • Experience with GTM and Excel, with the ability to analyze data and create reports
  • Ability to work in a fast-paced environment, with a high degree of autonomy and accountability

Nice to Have

  • Experience working with Intercom's products or similar customer support software
  • Knowledge of the EMEA market and its unique challenges and opportunities
  • Familiarity with account-based marketing (ABM) strategies and tactics
  • Experience with data analysis and visualization tools, such as Tableau or Power BI

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a fast-growing and innovative company
  • Collaborative and dynamic work environment
  • Professional development opportunities, including training and mentorship
  • Flexible work arrangements, including remote work options
  • Access to the latest technologies and tools
  • Recognized and rewarded for your achievements and contributions

How to Stand Out

  • Develop a strong understanding of GTM and Excel, and be prepared to provide examples of how you have used these tools in previous roles.
  • Create a portfolio that showcases your experience in field marketing, event marketing, or demand generation, and highlights your ability to drive pipeline growth and revenue.
  • Research Intercom's products and mission, and be prepared to discuss how your skills and experience align with the company's goals.
  • Practice your stakeholder management skills, and be prepared to provide examples of how you have worked with cross-functional teams in previous roles.
  • Be prepared to discuss your experience with data analysis and visualization tools, and how you have used these tools to measure program success and make data-driven decisions.
  • Consider highlighting any experience you have working with account-based marketing (ABM) strategies and tactics, as this is a key aspect of the Field Marketing Manager role.
  • Be prepared to negotiate your salary and benefits package, and have a clear understanding of your worth and the market rate for the role.

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