Senior Field Marketing Manager - Regional Events
WFA Digital Insight
As the demand for skilled marketing professionals continues to rise, with a 25% increase in field marketing roles in the past year, candidates with expertise in GTM and event marketing are in high demand. Intercom, a leading tech company, is looking for a Field Marketing Manager to lead its regional events strategy. With the remote job market booming, this role offers a unique opportunity for professionals to work with a renowned company. Before applying, candidates should be aware of the importance of balancing creativity with performance and the need to drive real business outcomes. According to recent statistics, companies that invest in event marketing see a significant increase in brand awareness and customer engagement.
Job Description
About the Role
The Field Marketing Manager role at Intercom is a critical position that requires a skilled professional to own and scale the company's portfolio of curated and third-party programs in North America. The successful candidate will be responsible for leading the strategy and execution of roadshows, sponsored events, virtual programs, executive dinners, and hospitality experiences. This role is ideal for someone who knows how to balance creativity with performance and thrives on building programs that deliver real business outcomes.As a Field Marketing Manager at Intercom, you will work closely with the Sales, Marketing, Product, and GTM teams to design programs that generate early-stage pipeline and accelerate deals. Your primary focus will be on creating high-touch 1:1 and 1:few experiences that foster relationship-building, strategic conversations, and deeper customer engagement.
The role is based in San Francisco, California, and requires a professional with a strong understanding of the tech industry and the ability to drive pipeline generation and influence revenue.
What You Will Do
- Own regional event strategy: Plan and execute a portfolio of curated and third-party events, including roadshows, sponsored programs, virtual events, executive dinners, and hospitality experiences
- Develop and execute a portfolio of executive marketing programs focused on engaging senior decision makers at target accounts
- Create high-touch 1:1 and 1:few experiences: Design curated programs that foster relationship-building, strategic conversations, and deeper customer engagement
- Drive pipeline generation and acceleration: Build programs that create net-new opportunities while also influencing and accelerating active deals
- Partner closely with Sales: Align with regional sales leaders to identify target accounts, define goals, and ensure strong pre- and post-event follow-up
- Design high-impact experiences: Develop engaging, tailored event formats that resonate with target audiences and create meaningful connections
- Manage third-party partnerships: Evaluate, negotiate, and manage sponsored event opportunities to maximize ROI
- Develop account-focused programs: Collaborate with GTM teams to support account-based marketing (ABM) initiatives through curated experiences
- Own performance measurement: Define KPIs, track results, and report on pipeline, influence, and revenue impact
- Build scalable processes: Create repeatable frameworks and playbooks for regional event execution and optimization
- Collaborate cross-functionally: Work closely with Brand, Growth, Product Marketing, and Customer teams to ensure consistent messaging and strong execution
What We Are Looking For
- 6+ years of experience in field marketing, event marketing, or demand generation in a B2B SaaS environment
- Proven track record of driving pipeline generation and influencing revenue through event marketing
- Strong understanding of GTM strategies and their application in event marketing
- Excellent project management skills, with the ability to manage multiple events and programs simultaneously
- Strong analytical skills, with the ability to measure and report on event ROI and pipeline impact
- Excellent communication and interpersonal skills, with the ability to build strong relationships with sales teams, customers, and partners
- Strong knowledge of Excel and other data analysis tools
- Ability to work in a fast-paced environment and adapt to changing priorities
Nice to Have
- Experience with event marketing automation platforms
- Knowledge of account-based marketing (ABM) strategies and their application in event marketing
- Familiarity with data analysis and visualization tools, such as Tableau or Power BI
- Experience with managing and optimizing event budgets
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading tech company and contribute to its growth and success
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to the latest technology and tools
- Comprehensive health insurance and wellness programs
- Generous paid time off and holiday policy
How to Stand Out
- To stand out as a candidate, be prepared to provide specific examples of successful event marketing campaigns you have led and the ROI they generated.
- Make sure you have a strong understanding of GTM strategies and how they apply to event marketing.
- Familiarize yourself with event marketing automation platforms and data analysis tools, such as Excel, to demonstrate your technical skills.
- Highlight your ability to work in a fast-paced environment and adapt to changing priorities, as this is a key requirement for the role.
- Be prepared to discuss your experience with account-based marketing (ABM) strategies and how you have applied them in event marketing.
- When negotiating salary, be sure to research the market rate for the role and highlight your relevant experience and skills to make a strong case for your desired compensation.
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