Field Marketing Manager, West | Seattle

About the Role

The Field Marketing Manager will be responsible for managing end-to-end field marketing programs and events, from ideation to post-event analysis and pipeline tracking. This will involve working closely with the Sales team and other key stakeholders to align event goals, audience targeting, and post-event learnings. The successful candidate will also be responsible for owning lead generation and pipeline targets for their territory and delivering data reporting and post-event learnings to the Sales, Growth, and Leadership teams.

As a Field Marketing Manager at Ramp, the successful candidate will be part of a talented team that is passionate about building systems that directly shape how companies move and manage billions. With a focus on innovation, collaboration, and growth, Ramp is an exciting place to work for professionals who are looking to make a real impact.

What You Will Do

• Develop and execute Ramp's field marketing strategy to drive net-new sales leads, accelerate existing opportunities, and deepen customer relationships.
• Manage end-to-end field marketing programs and events, from ideation, audience targeting, sales enablement, technical production, and post-event analysis and pipeline tracking.
• Partner with the Sales team and other key stakeholders to align event goals, audience targeting, and post-event learnings.
• Own lead generation and pipeline targets for your territory.
• Deliver data reporting and post-event learnings to the Sales, Growth, and Leadership teams to increase awareness and impact of the program.
• Collaborate with cross-functional teams to optimize and test messaging, promotion, deliverables, and tactics that align with program goals.
• Build a strategy, plan, and execute field marketing programs and events to drive pipeline and awareness.
• Work closely with the Sales and Marketing teams to refine Ramp's field strategy.
• Develop and manage budgets for field marketing programs and events.
• Analyze data and metrics to measure the success of field marketing programs and events.

What We Are Looking For

• 3+ years of experience in accelerating sales pipeline through events or programs for tech or SaaS organizations.
• Strong communication and stakeholder management skills.
• Strong presentation skills.
• Ability to own and build a territory plan based on company objectives and revenue goals.
• Business acumen with a focus on quantitative goals and reporting.
• Exceptional project management and organizational skills.
• Self-starter with the ability to adapt in rapidly changing environments.
• Ability to make decisions and recommendations in ambiguous situations.
• Experience working with Sales and Marketing teams to drive pipeline and awareness.
• Strong understanding of field marketing strategies and tactics.
• Experience with data analysis and metrics to measure the success of field marketing programs.

Nice to Have

• Experience working in the fintech industry.
• Knowledge of digital marketing strategies and tactics.
• Experience working with CRM systems and marketing automation tools.
• Certification in marketing or a related field.
• Experience working in a fast-paced, rapidly changing environment.

Benefits and Perks

• 100% medical, dental, and vision insurance coverage for you and partially covered for your dependents.
• One Medical annual membership.
• 401k (including employer match on contributions made while employed by Ramp).
• Flexible PTO.
• Fertility HRA (up to
  0,000 per year).
• Parental Leave.
• Unlimited AI token usage.
• Pet insurance.
• Centralized home-office equipment ordering for all employees.
• Health and Wellness stipend.
• In-office perks: lunch, snacks, drinks, and more.
• Budget for intra-office travel.
• Relocation support to NYC or SF (as needed).

• To stand out as a candidate, be prepared to provide specific examples of successful field marketing programs you have developed and executed in the past.
• Make sure to highlight your experience working with Sales and Marketing teams to drive pipeline and awareness.
• Be prepared to discuss your understanding of field marketing strategies and tactics, as well as your experience with data analysis and metrics.
• Show your ability to adapt to rapidly changing environments and make decisions in ambiguous situations.
• Be prepared to discuss your experience working with CRM systems and marketing automation tools.
• Highlight your business acumen and focus on quantitative goals and reporting.
• Show your ability to work collaboratively with cross-functional teams to optimize and test messaging, promotion, deliverables, and tactics.