Field Marketing Specialist, ANZ

About the Role

Day-to-day, the Field Marketing Specialist will be responsible for planning, executing, and measuring the success of various marketing initiatives. This includes in-person and virtual events, account-based marketing programs, outbound prospecting campaigns, and digital campaigns. The ability to work in a fast-paced environment, prioritize tasks effectively, and manage multiple projects simultaneously is essential.

The role reports to Twilio's Field Marketing Director, ANZ, and is part of a vibrant team with diverse experiences making a global impact each day. Twilio's commitment to remote-first work and strong culture of connection and global inclusion means that the successful candidate will be part of a dynamic team that values flexibility, innovation, and collaboration.

What You Will Do

• Execute field marketing programs to drive lead generation and pipeline acceleration across ANZ, including physical and digital events, webinars, and account-based marketing activities.
• Partner closely with the ANZ sales team to understand pipeline needs, gather field feedback, and ensure marketing programs are aligned to sales priorities and customer segments.
• Localise and adapt global and regional campaign messaging, content, and assets for the ANZ market, ensuring relevance for Australian and New Zealand audiences.
• Plan and deliver in-person events end-to-end, from venue selection and agency management to attendee registration, content development, logistics, and post-event lead follow-up.
• Launch and manage integrated digital campaigns across channels, including email, social media, paid media, and paid advertising.
• Collaborate with regional and global marketing teams to ensure consistent brand messaging and effective use of resources.
• Analyze campaign results, providing data-driven insights to optimize future marketing initiatives.
• Develop and maintain relationships with key stakeholders, including sales teams, event vendors, and agency partners.
• Stay up-to-date with industry trends, competitor activity, and emerging technologies to continuously improve marketing strategies.

What We Are Looking For

• 3+ years of experience in field marketing or a related role, preferably in the tech or software industry.
• Proven track record of executing successful marketing campaigns that drive lead generation and pipeline growth.
• Strong understanding of the ANZ market, including local trends, customer needs, and competitor activity.
• Experience with GTM and Salesforce, or similar marketing automation and CRM systems.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and prioritize tasks effectively.
• Strong collaboration and communication skills, with experience working with cross-functional teams.
• Data-driven mindset, with the ability to analyze campaign results and provide actionable insights.
• Bachelor's degree in Marketing, Business, or a related field.

Nice to Have

• Experience with digital marketing channels, including paid social, paid search, and email marketing.
• Knowledge of marketing analytics tools, such as Google Analytics or similar platforms.
• Certification in marketing automation or CRM systems, such as Salesforce Administrator.
• Experience working in a remote or distributed team environment.

Benefits and Perks

• Competitive salary package.
• Opportunities for professional growth and career development in a dynamic and innovative company.
• Flexible working arrangements, including remote work options.
• Access to cutting-edge technologies and tools.
• Collaborative and inclusive company culture.
• Comprehensive benefits package, including health insurance and paid time off.
• Annual stipend for professional development and continuous learning.
• Recognition and reward programs for outstanding performance.

• Ensure your resume and cover letter are tailored to the field marketing specialist role, highlighting relevant experience and skills.
• Develop a portfolio that showcases your marketing campaign successes, including metrics and results.
• Familiarize yourself with Twilio's products and services, as well as the company culture and values.
• Prepare to discuss your experience with GTM and Salesforce, and how you've used these tools to drive marketing campaigns.
• Research the ANZ market and be prepared to discuss local trends, customer needs, and competitor activity.
• Practice your project management and collaboration skills, as these are essential for success in this role.
• Be prepared to provide specific examples of successful marketing campaigns you've led or been a part of, and how you measured their success.