Founder Ghostwriter for a U.S. based Google Ads Agency

About the Role

The day-to-day responsibilities of this role will involve extensive research into the latest trends and developments in Google Ads, direct response marketing, and the wider digital marketing space. You will need to be adept at turning complex concepts into accessible, engaging content that resonates with the target audience. Collaboration with the founder and other team members will be crucial, as you work together to develop and refine the content strategy and ensure that all output meets the highest standards of quality.

What You Will Do

• Script LinkedIn and Twitter content across every content pillar, including Google Ads, direct response thought leadership, ecommerce operator perspective, agency building, business philosophy, and personal brand.
• Write Instagram video scripts and contribute to the development of other formats as needed.
• Conduct extensive research into DTC, direct response, and the wider digital marketing space to stay ahead of the curve and identify opportunities for timely, relevant content.
• Collaborate closely with the founder to shape the direction and content pillars of the personal brand.
• Utilize Claude and other tools to produce high-quality content at volume, leveraging AI capabilities without compromising on quality or voice.
• Work alongside the content team to maintain a consistent voice and calendar, ensuring that all content is optimized for maximum impact.
• Develop and refine the personal brand, contributing to its growth and evolution over time.
• Engage with the latest trends and technologies in digital marketing, staying up-to-date with the latest developments and best practices.
• Provide input and insights on content performance, using data and analytics to inform future content strategies.

What We Are Looking For

• Proven experience as a ghostwriter for a founder, executive, or personal brand, with a portfolio that demonstrates your ability to capture and convey the voice and tone of your subjects.
• Native-level English language skills, with the ability to write fluently and idiomatically.
• Comfort and experience with writing across multiple platforms, including LinkedIn, Twitter, and Instagram.
• Strong research skills, with the ability to quickly and effectively identify relevant trends, topics, and insights.
• Ability to work independently and collaboratively, with a high degree of self-motivation and discipline.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with the founder, content team, and other stakeholders.
• Familiarity with Claude and other content creation tools, with the ability to leverage these to produce high-quality content at scale.
• Strong understanding of direct response marketing principles and the ability to apply these in your writing.
• Ability to learn quickly and adapt to new topics, technologies, and trends in the digital marketing space.

Nice to Have

• Experience writing for the digital marketing or Google Ads space, with a deep understanding of the latest trends and best practices.
• Familiarity with German, although this is not a requirement.
• Previous experience working in a remote or distributed team environment, with the ability to self-manage and prioritize your workload effectively.
• Certification or training in content marketing, copywriting, or a related field.

Benefits and Perks

• Fully remote work arrangement, with the flexibility to work from anywhere and set your own schedule.
• Opportunity to work with a fast-growing, innovative company that is pushing the boundaries of digital marketing and Google Ads.
• Collaborative, dynamic work environment with a small, senior team of professionals who are passionate about what they do.
• Access to the latest tools and technologies, including Claude and other content creation platforms.
• Weekly personal mentoring and coaching from the founder, with regular feedback and support to help you grow and develop in your role.
• Paid time off and wellness bonus, with a focus on maintaining a healthy work-life balance.
• Opportunity to participate in team retreats and workations, with the chance to connect with colleagues and collaborate in person.

• Develop a strong portfolio that showcases your ghostwriting abilities and versatility across different platforms and content types.
• Ensure you have a deep understanding of the founder's voice and tone before applying, and be prepared to demonstrate how you can capture and convey this in your writing.
• Be prepared to discuss your research skills and how you stay up-to-date with the latest trends and developments in digital marketing and Google Ads.
• Highlight your ability to work independently and collaboratively, and provide examples of times when you have effectively managed your workload and prioritized tasks in a remote or distributed team environment.
• Consider reaching out to the founder or content team directly to discuss the role and your application, and to gain a deeper understanding of the company culture and values.
• When negotiating salary or benefits, be sure to highlight your unique skills and experience, and be prepared to discuss how these align with the company's goals and objectives.
• Look for red flags such as lack of clarity around the role or expectations, or a lack of transparency around company culture or values. Be sure to ask plenty of questions during the interview process to ensure you have a clear understanding of what the role entails and what you can expect from the company.