Founding Designer

About the Role

Leap operates in a category that is both clinically nuanced and emotionally sensitive. The Founding Designer will need to balance the need for clarity and simplicity with the complexity of the information being communicated. This role will involve close collaboration with various teams, including Member Growth, care teams, clinical operations, product, and content, to ensure that the patient experience is seamless and supportive.

The day-to-day responsibilities of this role will be varied, ranging from designing direct-response campaigns and improving member activation through high-performing creative, to building systems that allow great design to scale. The Founding Designer will need to be adaptable, able to move fluidly between strategy and execution, and have the range to be an exceptional creative partner across different disciplines.

What You Will Do

• Define Leap's patient-facing design standard, ensuring consistency across all touchpoints.
• Design the end-to-end member journey to understand where patients are confused, skeptical, overwhelmed, or dropping off, and turn those insights into clearer, lower-friction experiences.
• Build the systems that let great design scale, including reusable patterns, components, templates, QA processes, AI-assisted workflows, and production standards.
• Improve member activation through high-performing creative, with every decision tied to clarity, trust, conversion, and action.
• Collaborate with the Member Growth team to create campaigns and member communications that introduce Leap, earn trust quickly, and make the next step feel clear.
• Work with care teams and clinical operations to understand patient needs and design solutions that address those needs.
• Design landing pages, improve direct mail concepts, and tighten message hierarchies to ensure clear and effective communication.
• Develop and maintain a reusable pattern library that the whole team can use.
• Conduct user research to inform design decisions and improve the patient experience.
• Stay up-to-date with the latest design trends and technologies, applying that knowledge to continuously improve Leap's design standards.

What We Are Looking For

• 5+ years of experience in design, with a focus on user experience and visual design.
• Proficiency in design tools such as Sketch, Figma, Adobe Creative Suite, and InVision.
• Strong understanding of user-centered design principles and human-centered design methodologies.
• Experience with HubSpot and Excel, or similar technologies.
• Ability to communicate complex design concepts effectively to both technical and non-technical stakeholders.
• Strong portfolio that showcases your ability to balance creative vision with technical skills.
• Experience working in a fast-paced, dynamic environment, with the ability to adapt to changing priorities and deadlines.
• Strong collaboration and teamwork skills, with the ability to work closely with cross-functional teams.
• Passion for creating patient-centric designs that improve healthcare outcomes.

Nice to Have

• Experience working in the healthcare industry, particularly in benefits solutions or specialty pharmacy.
• Knowledge of front-end development principles and languages such as HTML, CSS, and JavaScript.
• Experience with AI-assisted design tools and workflows.
• Certification in design or a related field, such as UX design or visual design.
• Participation in design communities or conferences, demonstrating a commitment to ongoing learning and professional development.

Benefits and Perks

• Competitive compensation package, reflecting the importance of this role in shaping Leap's patient experience.
• Opportunities for professional growth and development, including training and education in design and related fields.
• Collaborative and dynamic work environment, with a team of experienced professionals passionate about improving healthcare outcomes.
• Flexible working hours and remote work options, allowing for a healthy work-life balance.
• Access to the latest design tools and technologies, ensuring that you have the resources you need to excel in your role.
• Recognition and reward for outstanding performance, including opportunities for advancement within the company.
• Comprehensive health insurance and other benefits, reflecting Leap's commitment to the well-being of its employees.

• Ensure your portfolio showcases a range of design skills, including user experience, visual design, and front-end development.
• Highlight any experience you have working in the healthcare industry, particularly in benefits solutions or specialty pharmacy.
• Be prepared to discuss your design process, including how you conduct user research, develop design concepts, and iterate based on feedback.
• Show examples of how you've balanced creative vision with technical skills in your previous roles.
• Don't be afraid to ask questions during the interview process, demonstrating your interest in the role and the company.
• Consider reaching out to current or former employees to learn more about the company culture and what it's like to work at Leap.