Founding Product Marketer

Imprint·Remote(United States)

Other

WFA Digital Insight

The shift to remote work has accelerated demand for skilled product marketers, with the fintech sector alone expected to grow by 15% this year. As companies like Imprint expand their offerings, the need for experts who can navigate complex product launches and communicate value to clients is on the rise. With its innovative approach to co-branded payments products, Imprint is poised to disrupt the traditional banking landscape. Candidates for this role should be well-versed in product marketing principles, have a keen understanding of the fintech space, and be prepared to drive strategic growth in a fast-paced environment.

Job Description

About the Role

The Founding Product Marketer at Imprint will play a pivotal role in defining the company's product marketing strategy, focusing on fintech and payments. This position requires a seasoned professional who can develop and execute go-to-market plans, work closely with cross-functional teams, and communicate the value of Imprint's products to clients. The role is highly visible and involves partnering with business development, engineering, design, and the founder to drive product growth.

As the first product marketer at Imprint, the successful candidate will be responsible for building the function from the ground up, setting the standard for how the company explains its products, and creating market-making moments that drive differentiation. This is an ideal opportunity for someone who is strategic, hands-on, and thrives in fast-moving environments.

Imprint's platform is designed to help brands grow the lifetime value of their customers, starting with co-branded credit cards and expanding into other payment products. The company has already partnered with major brands such as Crate & Barrel, Rakuten, and Booking.com, and is backed by prominent investors like Kleiner Perkins and Thrive Capital.

What You Will Do

Develop and execute go-to-market strategies for Imprint's products, focusing on fintech and payments
Work closely with cross-functional teams, including business development, engineering, design, and the founder
Communicate the value of Imprint's products to clients and drive product growth
Build and maintain relationships with key stakeholders, including partners and investors
Conduct market research and analyze competitor activity to inform product marketing strategies
Develop and manage product marketing budgets, ensuring effective use of resources
Create and deliver product marketing materials, including presentations, case studies, and sales sheets
Collaborate with the sales team to develop sales enablement materials and provide training on product value propositions
Analyze sales data and customer feedback to identify trends and areas for improvement
Stay up-to-date with industry trends and developments, applying this knowledge to improve product marketing strategies

What We Are Looking For

5+ years of experience in product marketing, preferably in fintech, payments, or a related field
Proven track record of developing and executing successful go-to-market strategies
Strong understanding of product marketing principles and the ability to apply them in a fast-paced environment
Excellent communication and interpersonal skills, with the ability to work closely with cross-functional teams
Experience working with sales teams, including sales enablement and training
Strong analytical skills, with the ability to analyze sales data and customer feedback
Ability to work in a remote environment and collaborate with team members across different time zones
Strong project management skills, with the ability to manage multiple projects simultaneously
Experience with product launch planning and execution

Nice to Have

Experience working in a startup environment, with a focus on fintech or payments
Knowledge of the co-branded credit card industry and the challenges faced by brands in this space
Experience with data analysis and sales data visualization tools
Familiarity with Agile development methodologies and the ability to work closely with engineering teams
Experience with sales enablement platforms and tools

Benefits and Perks

Competitive salary and equity package
Opportunity to work with a fast-growing startup in the fintech space
Collaborative and dynamic work environment, with a focus on remote work
Professional development opportunities, including training and conference attendance
Access to cutting-edge technology and tools, including sales enablement platforms and data analysis software
Flexible working hours and remote work options, with a focus on work-life balance
Comprehensive health insurance and benefits package
Generous paid time off and vacation policy
Annual stipend for professional development and continuing education

How to Stand Out

To stand out in this role, focus on developing a deep understanding of the fintech and payments industry, including the challenges faced by brands in this space.
Emphasize your ability to work closely with cross-functional teams, including sales, engineering, and design, to drive product growth and execute go-to-market strategies.
Highlight your experience with data analysis and sales data visualization tools, and be prepared to discuss how you would apply this knowledge to inform product marketing strategies.
Be prepared to discuss your experience with product launch planning and execution, including your ability to manage multiple projects simultaneously and work in a fast-paced environment.
Research Imprint's products and services, and be prepared to discuss how you would communicate the value of these products to clients and drive product growth.
Focus on developing a strong portfolio that showcases your product marketing experience, including case studies and sales enablement materials.
Be prepared to negotiate salary and benefits, and have a clear understanding of your worth in the market.

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.