Fractional Director of Product Development & Merchandising
Product
WFA Digital Insight
As remote work continues to redefine the job market, demand for skilled product leaders has skyrocketed. With a 25% increase in e-commerce sales in 2025, companies like Nomad Lane need experts who can drive product development and merchandising strategies. This role stands out for its focus on blending product fundamentals with commercial instincts, requiring a unique blend of skills. Before applying, candidates should be prepared to showcase their experience in bringing physical products to market and driving revenue growth through data-driven decision making.
Job Description
About the Role
Nomad Lane is seeking a Fractional Director of Product Development & Merchandising to own physical product development and merchandising strategy. This is a hands-on, fractional role (~20 hours/week) for a senior operator who blends strong product development fundamentals with commercial merchandising instincts.Responsibilities
- Own the end-to-end product development lifecycle across new and existing products, from concept through launch and post-launch optimization
- Lead all new product initiatives, including timelines, vendor coordination, costing, sampling, and initial buy planning
- Partner with founders to define product strategy, roadmap priorities, and launch sequencing aligned with business goals
- Own core merchandising inputs including assortment strategy, pricing logic, positioning, bundling, and seasonal or promotional planning
- Analyze product and category performance to drive revenue growth, margin improvement, inventory efficiency, and customer experience
Requirements
- 6+ years of experience across product development, merchandising, or related product leadership roles within consumer goods
- Demonstrated experience bringing physical products to market, ideally within DTC and e-commerce brands
- Strong understanding of merchandising fundamentals, including assortment strategy, pricing, positioning, and performance analysis
How to Stand Out
- Develop a strong portfolio showcasing your ability to drive product development and merchandising strategies that result in revenue growth and customer satisfaction.
- Be prepared to discuss your experience with data-driven decision making and how you've used data to inform product development and merchandising decisions.
- Highlight your ability to work independently in a remote setting and manage cross-functional teams to achieve business goals.
- Showcase your understanding of the current e-commerce landscape and how you stay up-to-date with the latest trends and technologies.
- Prepare to discuss your salary expectations based on your experience and the current market rate for similar roles.
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