Freelance Brand Designer

## About the Role The Freelance Brand Designer role at Mindrift is a unique opportunity for creative professionals to join a cutting-edge project that combines human expertise with AI technology. As a core member of the Tendem project team, you will be responsible for developing and maintaining the visual foundation of the brand, ensuring consistency across all mediums and touchpoints. This role is ideal for individuals who thrive in remote work environments and are passionate about brand design, visual identity, and the integration of AI in creative processes.

The day-to-day responsibilities will include collaborative work with Tendem Agents to drive specialized data scraping workflows, providing critical thinking, domain expertise, and strategic vision to build strong, modern visual foundations. The role requires a high level of autonomy, with the ability to work independently and make decisions that align with the brand's long-term goals. As a freelance position, it offers flexibility in terms of work schedule, allowing you to contribute to the project on your own terms.

Mindrift's mission to unlock the potential of Generative AI by tapping into real-world expertise from across the globe positions this role at the forefront of innovation in digital marketing and tech. By joining this project, you will be part of a team that is pushing the boundaries of what is possible with AI and human collaboration, making it an exciting opportunity for career growth and professional development.

## What You Will Do - Develop foundational brand assets, including logos, complete visual identities, and comprehensive color schemes.

• Create, systematically organize, and deliver necessary variations of core brand elements.
• Act as the strict gatekeeper for brand consistency across all internal and external materials, including pitch decks and social media kits.
• Build scalable, long-lasting visual systems that align with modern design standards.
• Enforce design quality through cross-platform validation, ensuring brand aesthetics translate flawlessly across both digital and print mediums.
• Collaborate with Tendem Agents to ensure seamless integration of brand design with AI-driven projects.
• Develop and maintain brand guidelines, style guides, and structured asset libraries for wider team use.
• Participate in the refinement of AI-generated outputs to ensure they meet the brand's visual standards.
• Contribute to the creation of training prompts for AI models to enhance their understanding of brand identities.
• Stay updated with the latest trends and technologies in brand design and AI integration to continuously improve the brand's visual presence.

## What We Are Looking For - At least 2 years of relevant experience in brand design, graphic design, art direction, or visual communications.

• Bachelor’s or Master’s Degree in Graphic Design, Visual Arts, Communication Design, or related creative fields.
• Expertise in building foundational assets from scratch, including scalable logos, distinct color palettes, and typography systems.
• Deep proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma for crafting and managing core design assets.
• Proven ability to translate brand DNA perfectly across varied formats, from digital social media kits to corporate pitch decks and print materials.
• Strong organizational skills to develop clear brand guidelines, style guides, and structured asset libraries for wider team use.
• Upper-intermediate (B2) or above English proficiency.
• A strategic, detail-obsessed mindset focused on long-term brand equity.
• Strong dedication to visual consistency and functioning as a true brand gatekeeper.

## Nice to Have - Experience with AI-generated design tools and workflows.

• Knowledge of front-end development principles to ensure design usability.
• Certification in design thinking or human-centered design methodologies.
• Participation in design communities or platforms to stay updated on industry trends.

## Benefits and Perks - Flexible, remote work arrangement with the ability to contribute to projects on your own schedule.

• Opportunity to work on innovative AI-driven projects with a global impact.
• Collaboration with a team of experts in AI and brand design.
• Access to the latest design tools and technologies.
• Professional development opportunities in the field of brand design and AI integration.
• Competitive hourly compensation rate, with the potential to earn up to $40 per hour equivalent, depending on contribution level and project requirements.
• The chance to build a diverse portfolio of work that showcases your skills in brand design and AI collaboration.

- Tip: Ensure your portfolio showcases a variety of brand design projects, highlighting your ability to create comprehensive visual identities and maintain brand consistency across different mediums.

• To stand out, demonstrate your understanding of how AI can enhance brand design processes and your willingness to learn and adapt to new technologies.
• When applying, make sure to include a cover letter that explains your approach to brand design, your experience with remote work, and how you stay updated with the latest design trends.
• Be prepared to discuss your design process, from conceptualization to final delivery, and how you handle feedback and revisions in a remote work setting.
• Negotiate your compensation based on your experience and the value you bring to the project, considering factors like the complexity of the design work and the level of AI integration involved.
• Remember to ask about the project's timeline, expected workload, and any specific tools or software required to ensure you're well-prepared for the role.