Freelance Social Copywriter

Milk Makeup·Remote(New York, New York, United States)
Content & Writing
Performance Max

WFA Digital Insight

The demand for skilled social copywriters has risen significantly, with a focus on performance-driven content. As the digital landscape evolves, companies like Milk Makeup are seeking innovative writers who can bridge the gap between creativity and data-driven results. With the growth of e-commerce and social media, the ability to craft compelling copy that resonates with diverse audiences is more crucial than ever. Candidates should be well-versed in the latest trends and tools, including Performance Max, and be prepared to showcase their portfolio and writing style.

Job Description

About the Role

Milk Makeup is seeking a highly skilled Freelance Social Copywriter to support their editorial team. As a social-first copywriter, you will play a pivotal role in crafting engaging organic and paid social copy that captures the essence of the Milk Makeup brand. This part-time, freelance opportunity requires a flexible and innovative individual who can work closely with the team to develop compelling content.

The successful candidate will be responsible for staying up-to-date on the latest product positioning and best practices, ensuring that all social copy aligns with the brand's overall strategy. You will collaborate with the paid and DTC team to support their business needs, including Demand Gen and PMAX Ad copy. Your primary focus will be on writing, editing, and collaborating with the team on all organic and paid social copy.

Milk Makeup is a brand that embodies the spirit of creativity, self-expression, and community. As a member of their team, you will be expected to live these values and contribute to a culture that celebrates individuality and inclusivity.

What You Will Do

  • Write, edit, and collaborate with the team on all organic and paid social copy, including captions and supers for all Milk social platforms
  • Review assets with copy when available, ensuring that all content meets the brand's high standards
  • Stay up-to-date on the latest product positioning via regular check-ins with the editorial team
  • Collaborate with the paid and DTC team to support their business needs, including Demand Gen and PMAX Ad copy
  • Develop ad hoc, one-off copy needs as they arise, including brainstorming and product name ideation
  • Work closely with the Editorial Director to review and approve copy, flagging any questions or concerns
  • Support the team during peak captioning periods, including occasional weekend availability
  • Develop a deep understanding of the Milk Makeup brand, its values, and its mission

What We Are Looking For

  • A highly skilled and experienced social copywriter with a proven track record of developing compelling content
  • Experience working with Performance Max and a strong understanding of its capabilities
  • A flexible and adaptable individual who can work effectively in a fast-paced environment
  • Excellent writing, editing, and communication skills, with the ability to collaborate with cross-functional teams
  • A strong understanding of the beauty industry and the latest trends and developments
  • Ability to work independently and as part of a team, with a high level of self-motivation and discipline
  • A portfolio that showcases your writing style and ability to craft engaging social copy

Nice to Have

  • Previous experience working in the beauty industry, with a strong understanding of the latest trends and developments
  • Experience working with a range of social media platforms, including Facebook, Instagram, and Twitter
  • A strong understanding of SEO principles and how to optimize content for maximum engagement
  • Experience working with a range of content management systems and project management tools

Benefits and Perks

  • The opportunity to work with a innovative and dynamic brand that is pushing the boundaries of the beauty industry
  • A flexible and remote work arrangement, with the ability to work from anywhere
  • Access to a range of training and development opportunities, including workshops and webinars
  • A competitive hourly rate, with the potential for long-term collaboration
  • The opportunity to work with a talented and experienced team, with a strong focus on collaboration and teamwork
  • A range of benefits, including health insurance and paid time off

How to Stand Out

  • Develop a strong understanding of the Milk Makeup brand and its values, and be prepared to showcase how your writing style and experience align with these values.
  • Create a portfolio that showcases your ability to craft compelling social copy, including examples of your work in the beauty industry.
  • Be prepared to discuss your experience working with Performance Max and how you have used it to drive results in previous roles.
  • Highlight your ability to work independently and as part of a team, with a focus on collaboration and communication.
  • Be prepared to provide examples of your writing style and how you approach social copywriting, including your process for developing engaging content.
  • Research the company culture and values, and be prepared to discuss how you can contribute to and thrive in this environment.
  • Prepare to discuss your experience working in a fast-paced environment and how you manage your time and prioritize tasks effectively.

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