Freelance Social Media Strategist

Digital·Remote(Boston, Boston, Massachusetts, United States)
Other
Meta Ads

WFA Digital Insight

As demand for paid media specialists grew 25% in the last year, Digital is seeking a skilled Freelance Social Media Strategist to define and execute a high-level social growth strategy. With the rise of short-form video, the ability to create engaging content and build an authentic community is crucial. This role stands out in the current remote job market due to its focus on audience development and brand identity. Before applying, candidates should be aware of the importance of staying up-to-date with the latest social media trends and having a strong understanding of the US film and entertainment audience.

Job Description

About the Role

The Freelance Social Media Strategist will play a key role in defining and executing a high-level social growth strategy for Digital. This will involve developing an audience growth strategy across multiple social platforms, including Instagram, TikTok, and other relevant platforms. The ideal candidate will have a strong understanding of community building and creator engagement, as well as expertise in paid media, particularly Meta Ads.

The role will focus on building an authentic, engaged community and brand identity, with paid media being a secondary aspect. The successful candidate will be able to operate independently as a freelance consultant, providing strategic guidance to the team.

What You Will Do

  • Develop an audience growth strategy across Instagram, TikTok, and other social platforms
  • Advise on content pillars, themes, and positioning for a distinctive social brand
  • Recommend Reels and short-form video strategies, including content cadence and formats
  • Build and manage community engagement initiatives and creator/fan partnerships
  • Provide high-level paid media recommendations, including Meta Ads, TikTok, and YouTube
  • Define target audiences and advise on segmentation and growth opportunities
  • Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives
  • Stay up-to-date with the latest social media trends and algorithm changes
  • Analyze engagement metrics and adjust the social media strategy accordingly

What We Are Looking For

  • Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands
  • Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content
  • Strong understanding of community building and creator engagement
  • Ability to operate independently as a freelance consultant
  • US-based or strong knowledge of the US film and entertainment audience preferred
  • Strong analytical and problem-solving skills
  • Excellent communication and collaboration skills
  • Ability to work in a fast-paced environment and meet deadlines

Nice to Have

  • Experience with social media management tools, such as Hootsuite or Sprout Social
  • Knowledge of video production and editing
  • Familiarity with influencer marketing and partnerships
  • Certification in social media marketing or a related field

Benefits and Perks

  • Competitive hourly rate
  • Opportunity to work with a leading entertainment brand
  • Flexible working hours and remote work arrangement
  • Access to the latest social media management tools and software
  • Professional development opportunities, including training and workshops
  • Health and wellness benefits, including mental health support
  • Retirement savings plan and matching contributions

How to Stand Out

  • When applying, be sure to mention the word ENCOURAGINGLY and tag RMTI5LjEyMS40MC4xNg== to show you have read the job post completely.
  • Make sure your portfolio includes examples of successful social media campaigns, particularly those that demonstrate your expertise in paid media and community building.
  • Be prepared to discuss your experience with Meta Ads and other paid social media platforms during the interview.
  • Research the company's current social media presence and be ready to provide feedback and suggestions for improvement.
  • Don't be afraid to ask about the company culture and values, as well as the team you will be working with.
  • Be prepared to provide specific examples of your experience working with short-form video content and Reels.
  • Show enthusiasm and passion for social media and community building, and highlight your ability to stay up-to-date with the latest trends and algorithm changes.

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