Freelance Social Media Strategist
WFA Digital Insight
The demand for skilled social media strategists is on the rise, with a notable 25% increase in job postings over the past year. As the digital landscape evolves, companies like Digital are seeking experts who can craft and execute compelling social growth strategies, leveraging platforms like Instagram and TikTok. With the right combination of creativity, technical expertise, and market insight, candidates can stand out in a competitive job market. Before applying, it's essential to understand the importance of community building, short-form video content, and paid media in driving brand growth.
Job Description
About the Role
As a Freelance Social Media Strategist, you will play a critical role in defining and executing a high-level social growth strategy for Digital. Your primary focus will be on audience development, content strategy, and paid social recommendations across various platforms, including Instagram, TikTok, and more. The goal is to build an authentic, engaged community and brand identity, with paid media serving as a complementary component to support overall growth.The role requires a deep understanding of social media platforms, content creation, and community engagement. You will work closely with internal teams, including filmmakers, to ensure alignment with broader brand objectives. Your expertise will help shape the social media presence of Digital, driving brand awareness, and fostering a loyal community of followers.
In this capacity, you will operate independently as a freelance consultant, providing strategic guidance and support to the Digital team. Your ability to work autonomously, combined with your expertise in social media strategy and paid media, will enable you to make a significant impact on the company's online presence.
What You Will Do
- Develop an audience growth strategy across Instagram, TikTok, and other social platforms
- Advise on content pillars, themes, and positioning for a distinctive social brand
- Recommend Reels and short-form video strategies, including content cadence and formats
- Build and manage community engagement initiatives and creator/fan partnerships
- Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth
- Define target audiences and advise on segmentation and growth opportunities
- Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives
- Conduct market research to stay abreast of the latest trends and platform updates
- Analyze engagement metrics to refine and optimize social media strategies
- Develop and maintain a content calendar to ensure consistent posting and engagement
What We Are Looking For
- Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands
- Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content
- Strong understanding of community building and creator engagement
- Ability to operate independently as a freelance consultant while providing strategic guidance
- US-based or strong knowledge of the US film and entertainment audience preferred
- Excellent communication and project management skills
- Experience with social media analytics tools to track engagement and campaign performance
- Familiarity with content management systems and scheduling tools
- Strong creative vision and ability to think outside the box
Nice to Have
- Experience with influencer marketing and partnerships
- Knowledge of emerging social media platforms and trends
- Familiarity with video production and editing software
- Certificate in social media marketing or a related field
- Experience working with cross-functional teams, including creative and marketing departments
Benefits and Perks
- Competitive freelance rates
- Opportunity to work with a dynamic and growing company
- Flexible, remote work arrangement
- Access to the latest social media tools and platforms
- Professional development opportunities to enhance your skills and expertise
- Recognition and reward for outstanding performance and contributions
- Comprehensive support from the Digital team to ensure your success
- Opportunity to work on high-profile projects and campaigns
- A fun and collaborative work environment, even in a remote setting
How to Stand Out
- Develop a strong portfolio: Showcase your experience in social media strategy, audience growth, and paid media to stand out as a candidate.
- Stay up-to-date with industry trends: Continuously educate yourself on the latest social media platforms, features, and best practices to demonstrate your expertise.
- Highlight your creative vision: As a social media strategist, your ability to think creatively and develop innovative campaigns is crucial; be prepared to share examples of your work.
- Emphasize your analytical skills: Familiarity with social media analytics tools and the ability to interpret data to optimize campaigns is essential; be prepared to discuss your experience with these tools.
- Prepare to discuss your experience with community building: As community engagement is a key component of this role, be ready to share examples of successful community-building initiatives you've led or been a part of.
- Show enthusiasm for the brand and industry: Demonstrate your passion for the entertainment and media sector, and express your excitement about the opportunity to work with Digital.
- Ask informed questions: Prepare thoughtful questions about the role, the company, and the future of social media strategy at Digital to show your interest and engagement.
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