Freelance Social Media Strategist
Other
Meta Ads
WFA Digital Insight
The demand for paid media specialists has grown significantly, with a 25% increase in 2025 alone. As a result, companies are now seeking experts who can develop and execute high-level social growth strategies. Digital, a prominent player in the industry, is looking for a skilled Freelance Social Media Strategist to drive audience development and brand identity. With the rise of short-form video content, candidates with expertise in Meta Ads, Instagram, and TikTok are in high demand. Before applying, candidates should be aware that this role requires a deep understanding of community building, creator engagement, and paid media recommendations.
Job Description
About the Role
As a Freelance Social Media Strategist, you will play a crucial role in defining and executing a high-level social growth strategy for Digital. Your primary focus will be on audience development, content strategy, and paid social recommendations across various platforms, including Instagram, TikTok, and YouTube. You will work closely with internal teams to align social strategy with broader brand objectives, ensuring that all efforts contribute to building an authentic, engaged community and brand identity. Your day-to-day responsibilities will involve developing and implementing a comprehensive social media strategy, advising on content pillars and positioning, and recommending short-form video strategies. You will also build and manage community engagement initiatives, provide paid media recommendations, and define target audiences. The role is ideal for someone who is passionate about social media, has a strong understanding of community building, and can operate independently as a freelance consultant.What You Will Do
- Develop an audience growth strategy across Instagram, TikTok, and other social platforms
- Advise on content pillars, themes, and positioning for a distinctive social brand
- Recommend Reels and short-form video strategies, including content cadence and formats
- Build and manage community engagement initiatives and creator/fan partnerships
- Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth
- Define target audiences and advise on segmentation and growth opportunities
- Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives
- Stay up-to-date with the latest social media trends and platform updates
- Analyze metrics to optimize social media campaigns and improve engagement
What We Are Looking For
- Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands
- Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content
- Strong understanding of community building and creator engagement
- Ability to operate independently as a freelance consultant while providing strategic guidance
- US-based or strong knowledge of the US film and entertainment audience preferred
- Experience with Meta Ads and other paid media platforms
- Strong analytical and problem-solving skills
Nice to Have
- Experience with YouTube and other video-sharing platforms
- Knowledge of influencer marketing and brand partnerships
- Familiarity with social media analytics tools
Benefits and Perks
- Competitive freelance rates
- Opportunity to work with a prominent company in the industry
- Flexible remote work arrangement
- Access to the latest social media tools and platforms
- Professional development opportunities
- Recognition and rewards for outstanding performance
How to Stand Out
- Tip: Make sure to highlight your experience with Meta Ads and other paid media platforms in your application.
- Tip: Showcase your understanding of community building and creator engagement by providing specific examples from your previous work.
- Tip: Be prepared to discuss your strategy for developing and executing a high-level social growth strategy.
- Tip: Familiarize yourself with the latest social media trends and platform updates to demonstrate your expertise.
- Tip: Use specific metrics and analytics to demonstrate the success of your previous social media campaigns.
- Tip: Be prepared to provide examples of your work, including social media campaigns and content strategies.
- Tip: Research the company and its brand objectives to understand how your skills and experience align with their needs.
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