Freelance Social Media Strategist

About the Role

Given the focus on paid media, expertise with Meta Ads and the ability to provide high-level paid media recommendations aligned with brand growth will be essential. Understanding how to leverage short-form video content, such as Reels, to enhance engagement and drive community growth is also vital. This role requires a deep understanding of community building and creator engagement, with the capacity to operate independently as a freelance consultant while providing strategic guidance.

As part of the role, the strategist will need to stay up-to-date with the latest trends in social media, including the evolving landscape of Instagram, TikTok, and other platforms, to continuously refine and improve the social media strategy.

What You Will Do

• Develop an audience growth strategy across Instagram, TikTok, and other social platforms to increase brand visibility and engagement.
• Advise on content pillars, themes, and positioning to create a distinctive social brand that resonates with the target audience.
• Recommend Reels and short-form video strategies, including content cadence and formats, to maximize engagement and community participation.
• Build and manage community engagement initiatives, including creator/fan partnerships, to foster a loyal and active community around the brand.
• Provide high-level paid media recommendations, focusing on Meta Ads, TikTok, and YouTube, to support brand growth objectives.
• Define target audiences and advise on segmentation and growth opportunities to ensure the social media strategy is data-driven and effective.
• Collaborate with filmmakers and internal teams to align social strategy with broader brand objectives, ensuring a cohesive brand message.
• Monitor and analyze social media metrics to evaluate the success of the social media strategy and identify areas for improvement.
• Stay updated on the latest social media trends, algorithm changes, and best practices to continuously optimize the social media strategy.

What We Are Looking For

• Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands.
• Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content, including Reels.
• Strong understanding of community building and creator engagement, with the ability to develop strategies that drive authentic engagement.
• Ability to operate independently as a freelance consultant while providing strategic guidance to internal teams.
• US-based or strong knowledge of the US film and entertainment audience, with an understanding of the nuances and preferences of this market.
• Experience with content management systems and social media analytics tools to track engagement and campaign performance.
• Excellent communication and collaboration skills, with the ability to work effectively with filmmakers, creatives, and brand teams.

Nice to Have

• Experience with YouTube and other video-centric social platforms, including strategies for maximizing video engagement.
• Knowledge of influencer marketing and how to integrate influencers into social media strategies for enhanced reach and credibility.
• Familiarity with emerging social media platforms and the ability to assess their potential for brand growth and engagement.

Benefits and Perks

• Flexible, remote work arrangement, allowing for autonomy and work-life balance.
• Opportunity to work with a prominent brand in the entertainment industry, contributing to innovative social media campaigns.
• Collaborative, dynamic work environment, with regular feedback and support from internal teams.
• Professional development opportunities, including access to industry events, training, and workshops.
• Competitive compensation package, reflecting the importance of this role in driving brand growth and engagement.
• Access to the latest social media tools and technologies, ensuring the ability to stay at the forefront of social media marketing.
• Recognition and reward for outstanding performance, including potential for long-term collaboration or full-time opportunities.

• Ensure your portfolio showcases successful social media campaigns, especially those involving audience growth, paid media, and short-form video content.
• Develop a strong understanding of Meta Ads and how to leverage them for brand growth, as well as the latest trends in Instagram and TikTok marketing.
• Practice presenting your social media strategy and its potential impact on brand engagement and community building to prepare for interviews.
• Be prepared to discuss your experience with community engagement and creator partnerships, and how you've measured the success of such initiatives.
• Highlight any experience with US-based entertainment or media brands, and your knowledge of the US film and entertainment audience's preferences and trends.
• Use specific metrics and data from past campaigns to demonstrate your ability to analyze and improve social media strategies.
• Show enthusiasm for staying updated on the latest social media trends and algorithm changes, and how you incorporate this knowledge into your strategies.