Freelance UX & Brand Designer – DTC / E-commerce

Design

WFA Digital Insight

The demand for skilled UX designers who understand both performance and brand has seen significant growth, with the global UX design market expected to expand by over 22% in the next two years. Happy Koala LLC, a fast-growing natural food tech company, is no exception. With a presence in the US, Australia, and Europe, they're now looking for a freelance UX & Brand Designer to enhance their pages with a stronger brand and lifestyle feel, without compromising on performance. This role stands out for its unique blend of DTC ecommerce experience and wellness/supplement industry insight, making it a challenging yet rewarding opportunity for those with the right skills. Candidates should be prepared to showcase a portfolio highlighting premium DTC or supplement/wellness work, along with strong UX skills and Figma proficiency.

Job Description

About the Role

The freelance UX & Brand Designer will be part of a project-based engagement aimed at evolving Happy Koala's web presence, particularly focusing on redesigning landing pages and product pages to make them more visual and less copy-driven. This role matters as it will directly impact the user experience and conversion rates of Happy Koala's DTC ecommerce platform, working closely with the growth team to ensure designs perform as well as they look. The successful candidate will be someone who understands the nuances of direct response but also knows how to elevate it visually, bringing a stronger brand and lifestyle feel to the company's online presence.

Happy Koala is a natural food tech company specializing in gut health, digestive aids, and microbiome-focused supplements. As a freelance UX & Brand Designer, you will play a crucial role in enhancing the company's brand image and user experience across web and email, contributing to the growth and success of the company. Your input will be invaluable in shaping the visual direction of Happy Koala's online platforms.

What You Will Do

Redesign landing pages and product pages to enhance visual appeal and reduce text density
Improve UX and page structure to bring a stronger brand and lifestyle feel without compromising on performance
Work closely with the growth team to ensure designs are not only visually appealing but also perform well in terms of conversion rates
Contribute to shifting the visual direction across web and email platforms to align with the company's evolving brand image
Utilize your understanding of direct response to elevate the visual aspects of Happy Koala's online presence
Collaborate with the team to implement new design concepts and evaluate their impact on user experience and conversion
Analyze and provide feedback on the current design elements to identify areas for improvement
Stay updated with the latest UX design trends and best practices to continuously enhance Happy Koala's online platforms
Participate in brainstorming sessions to generate new ideas for improving the UX and brand image of the company's web presence
Assist in creating style guides and design systems to maintain consistency across all platforms

What We Are Looking For

Strong UX skills with a clear visual and brand sensibility, demonstrated through a portfolio showcasing premium DTC or supplement/wellness work
Experience with Figma or similar design tools
Understanding of direct response marketing principles and how to balance performance with brand aesthetics
Ability to work independently and collaboratively as part of a remote team
Excellent communication skills to effectively convey design ideas and rationales
Previous experience in DTC ecommerce, especially in the wellness or supplement industry, is a strong plus
Familiarity with web and email design principles to ensure a cohesive brand image across platforms
Strong problem-solving skills to address design challenges and improve user experience

Nice to Have

Experience working with growth or performance teams to optimize design for better conversion rates
Knowledge of front-end development principles to collaborate effectively with development teams
Familiarity with A/B testing tools to measure the impact of design changes on user behavior
Certification in UX design or a related field to demonstrate expertise
Experience with project management tools to track progress and deadlines

Benefits and Perks

Competitive freelance rates for a project-based engagement
Opportunity to work with a fast-growing natural food tech company and contribute to its brand evolution
Flexible, remote work arrangement with the possibility of working during EU hours
Access to a collaborative and dynamic team that values innovation and creativity
Professional growth opportunities through working on challenging projects and collaborating with experienced professionals
The chance to work on a project that combines ecommerce, wellness, and technology, offering a unique blend of challenges and rewards

How to Stand Out

Ensure your portfolio highlights your UX skills and visual brand sensibility, especially in DTC ecommerce and the supplement/wellness industry.
Practice explaining your design decisions and rationales Clearly, as this will be crucial in a freelance, project-based engagement.
Familiarize yourself with Figma and other design tools to demonstrate proficiency.
Research Happy Koala LLC and understand their brand, mission, and current challenges to show your interest and preparedness.
Prepare to discuss your experience with direct response marketing and how you balance performance with brand aesthetics.
Consider showcasing any experience working with growth or performance teams to optimize design for better conversion rates.
Be ready to provide feedback on current design elements and suggest improvements, demonstrating your proactive approach to design challenges.

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.