Generative AI Design Specialist

## About the Role The Generative AI Design Specialist role at CapsLock is a unique opportunity to combine technical expertise in AI workflows with a strong visual sensibility for high-end marketing creative. As part of the Design department, you will be responsible for creating visual content for international campaigns, utilizing advanced generative AI tools and techniques. Your work will have a direct impact on CapsLock's ability to deliver powerful, data-informed customer acquisition solutions to its clients. You will be working closely with a team of video editors, media production, and media buyers to ensure all AI-generated assets are production-ready and true to client brand guidelines and product specifications.

The role requires a deep understanding of professional lighting, composition, and material textures, as well as experience in producing commercial marketing assets with generative AI tools. You will be expected to design and implement advanced, repeatable node-based workflows to ensure production stability, style consistency, and high-fidelity output. Your day-to-day tasks will include analyzing visual trends and audience data to ensure AI-generated content is tailored to specific target groups and niches, as well as overseeing technical quality control to ensure assets are free of hallucinations, anatomical errors, and style inconsistencies.

CapsLock values visual perfection over raw volume, and as such, you will be responsible for developing and maintaining internal 'best practice' libraries, prompt structures, and documentation to ensure repeatable, professional-grade output. You will also be expected to stay up-to-date with the latest developments in the AI tools landscape, identifying relevant solutions and recommending new techniques to improve production quality.

## What You Will Do - Design and implement advanced, repeatable node-based workflows to ensure production stability, style consistency, and high-fidelity output - Produce high-fidelity photorealistic visuals and elements optimized for performance marketing campaigns - Analyze visual trends and audience data to ensure AI-generated content is tailored to specific target groups and niches - Train and fine-tune custom models (LoRAs) to maintain visual identity and consistency across different products - Oversee technical quality control to ensure assets are free of hallucinations, anatomical errors, and style inconsistencies - Monitor the AI tools landscape, identify relevant solutions, and recommend new techniques to improve production quality - Develop and maintain internal 'best practice' libraries, prompt structures, and documentation to ensure repeatable, professional-grade output - Collaborate with video editors, media production, and media buyers to ensure all AI-generated assets are production-ready and true to client brand guidelines and product specifications - Stay up-to-date with the latest developments in the AI tools landscape, attending webinars, conferences, and workshops to expand your skillset

## What We Are Looking For - Background in design, photography, or visual production with a deep understanding of professional lighting, composition, and material textures - 2+ years of hands-on experience producing commercial marketing assets with generative AI tools - Mastery of modern generative AI tools (ComfyUI, Weavy AI, Flora.ai, Runway, or similar platforms) with hands-on experience building custom workflows using visual coding interfaces - Proven experience with LoRA training and dataset preparation - from data curation to model output evaluation - Cross-platform proficiency, experience in connecting AI outputs with traditional design pipelines (Figma, Adobe Creative Suite) - Methodical approach to AI production, ability to transform experimental tasks into logical, repeatable, and documented systems - Understanding of motion logic, ability to generate static assets that maintain structural integrity for subsequent AI video animation - Strong portfolio of AI-generated visuals demonstrating photorealistic quality and high-end visual sensibility - Confident English (B2 or higher)

## Nice to Have - Experience with advanced generation and control techniques such as ControlNet, IP-Adapter, or inpainting - Experience producing creative assets for large North American partners - Knowledge of sales consulting and customer acquisition solutions

## Benefits and Perks - Opportunity to work with a global IT marketing company that pioneers unique, scalable customer acquisition solutions - Collaborative and dynamic work environment with a diverse, global team - Professional development opportunities, including training and workshops to expand your skillset - Flexible remote work arrangements, with the option to work from anywhere in the world - Access to the latest generative AI tools and technologies - Competitive compensation package, with benefits and perks tailored to your needs

- To stand out in your application, make sure to include a strong portfolio of AI-generated visuals that demonstrate your photorealistic quality and high-end visual sensibility.

• Brush up on your knowledge of modern generative AI tools, including ComfyUI, Weavy AI, Flora.ai, and Runway, and be prepared to discuss your experience with these platforms.
• Be prepared to walk the interviewer through your process for designing and implementing advanced, repeatable node-based workflows, and provide examples of how you have ensured production stability, style consistency, and high-fidelity output in previous roles.
• Don't be afraid to ask questions about the company culture and team dynamic, and be prepared to discuss how you would collaborate with video editors, media production, and media buyers to ensure all AI-generated assets are production-ready and true to client brand guidelines and product specifications.
• When negotiating salary, be sure to highlight your experience and skills in generative AI design, and be prepared to discuss your expectations for professional development and growth within the company.
• Be wary of red flags such as lack of transparency about the company's goals and expectations, or unrealistic demands for overtime or excessive workload.