Generative AI Design Specialist

CapsLockCapsLock·Remote(Bulgaria)
AI & Machine Learning

WFA Digital Insight

The demand for specialists who can harness the power of generative AI in digital marketing has skyrocketed, with the market for AI-driven marketing tools expected to grow significantly. CapsLock, a pioneer in IT marketing solutions, is at the forefront of this trend. With a strong focus on innovation and collaboration, the company is now seeking a talented Generative AI Design Specialist to enhance its AI visual production capabilities. This role stands out in the current remote job market due to its unique blend of technical expertise and creative flair, requiring candidates to have a deep understanding of AI workflows and a keen eye for visual detail. As the global landscape for digital marketing evolves, professionals with expertise in AI-driven marketing solutions are in high demand, with some reports indicating a growth rate of over 25% in the past year alone. Before applying, candidates should be prepared to showcase their technical skills, creative portfolio, and ability to work collaboratively in a fast-paced environment.

Job Description

About the Role

The Generative AI Design Specialist role at CapsLock represents a unique opportunity for a creative and technically inclined individual to join a pioneering team in the field of IT marketing. As a key member of the Design department, you will be responsible for creating high-quality, photorealistic visuals for international campaigns, leveraging advanced generative AI tools and workflows. Your expertise will be crucial in architecting the logic and systems that produce visually stunning and aesthetically superior content, ensuring that all AI-generated assets meet the highest standards of quality and are production-ready.

The role requires a deep understanding of professional lighting, composition, and material textures, as well as hands-on experience with modern generative AI tools. You will work closely with cross-functional teams, including video editors, media production, and media buyers, to ensure seamless integration of AI-generated assets into marketing campaigns. Your ability to communicate technical concepts and collaborate with both creative and technical teams will be essential in driving the success of CapsLock's marketing initiatives.

CapsLock's commitment to innovation and forward-thinking is evident in its approach to building and refining an internal product ecosystem that powers profitable acquisition models, flexible scaling, and optimized operations. The company's global team, fluent in over 10 languages, thrives on open collaboration and the exchange of new ideas, pushing boundaries to ensure clients' success. As a Generative AI Design Specialist, you will be part of a diverse team that values visual perfection, technical expertise, and creativity.

What You Will Do

  • Design and implement advanced, repeatable node-based workflows to ensure production stability, style consistency, and high-fidelity output.
  • Produce high-fidelity photorealistic visuals and elements optimized for performance marketing campaigns.
  • Analyze visual trends and audience data to ensure AI-generated content is tailored to specific target groups and niches.
  • Train and fine-tune custom models (LoRAs) to maintain visual identity and consistency across different products.
  • Oversee technical quality control to ensure assets are free of hallucinations, anatomical errors, and style inconsistencies.
  • Monitor the AI tools landscape, identify relevant solutions, and recommend new techniques to improve production quality.
  • Develop and maintain internal 'best practice' libraries, prompt structures, and documentation to ensure repeatable, professional-grade output.
  • Collaborate with video editors, media production, and media buyers to ensure all AI-generated assets are production-ready and true to client brand guidelines and product specifications.
  • Stay up-to-date with the latest developments in generative AI and its applications in marketing, proposing innovative solutions to enhance CapsLock's marketing capabilities.

What We Are Looking For

  • Background in design, photography, or visual production with a deep understanding of professional lighting, composition, and material textures.
  • 2+ years of hands-on experience producing commercial marketing assets with generative AI tools, with a focus on delivered work rather than experimentation.
  • Mastery of modern generative AI tools (ComfyUI, Weavy AI, Flora.ai, Runway, or similar platforms) with hands-on experience building custom workflows using visual coding interfaces.
  • Proven experience with LoRA training and dataset preparation, from data curation to model output evaluation.
  • Cross-platform proficiency, with experience in connecting AI outputs with traditional design pipelines (Figma, Adobe Creative Suite).
  • Methodical approach to AI production, with the ability to transform experimental tasks into logical, repeatable, and documented systems.
  • Understanding of motion logic, with the ability to generate static assets that maintain structural integrity for subsequent AI video animation.
  • Strong portfolio of AI-generated visuals demonstrating photorealistic quality and high-end visual sensibility.
  • Confident English (B2 or higher) for effective communication with global teams and clients.

Nice to Have

  • Experience with advanced generation and control techniques such as ControlNet, IP-Adapter, or inpainting.
  • Experience producing creative assets for international campaigns, with an understanding of cultural nuances and preferences.
  • Familiarity with CapsLock's existing marketing tools and technologies, or similar systems.

Benefits and Perks

  • Competitive compensation package, reflecting your skills and experience.
  • Opportunities for professional growth and development in a rapidly evolving field.
  • Flexible, remote work arrangements, allowing you to work from anywhere.
  • Access to cutting-edge technologies and tools, enabling you to stay at the forefront of generative AI in marketing.
  • Collaborative, dynamic work environment with a global team of innovators.
  • Recognition and reward for outstanding performance, contributing to the company's success.
  • Comprehensive benefits package, including health insurance, retirement plans, and paid time off.

How to Stand Out

  • Ensure your portfolio showcases a variety of AI-generated visuals that demonstrate your technical skills and creative flair.
  • Familiarize yourself with CapsLock's marketing solutions and be prepared to discuss how your skills align with their goals.
  • Highlight your experience with specific generative AI tools and your ability to learn new technologies quickly.
  • Practice explaining complex technical concepts in a clear, concise manner, as you will be working with both technical and non-technical teams.
  • Be prepared to discuss your approach to quality control and how you ensure the high quality of AI-generated assets.
  • Research the company culture and values, and be ready to explain why you are a good fit for CapsLock's team.

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