German speaking Performance Marketing Specialist (d/f/m)
WFA Digital Insight
Demand for performance marketing specialists has grown significantly, with a 25% increase in job postings over the past year. As companies shift their focus to digital channels, the need for experts who can drive customer acquisition through paid media is on the rise. Leapsome, a leading AI-powered people platform, is at the forefront of this trend. With their recent Series A funding, they're poised for rapid expansion, making this an exciting time to join their team. Candidates should be prepared to showcase their skills in paid search, social, and creative strategy, as well as their ability to work in a fast-paced, data-driven environment. According to recent statistics, companies that invest in performance marketing see a 30% increase in customer engagement, highlighting the importance of this role.
Job Description
About the Role
The Performance Marketing Specialist role at Leapsome is a unique opportunity to drive customer acquisition through paid media channels. As a key member of the marketing team, you will be responsible for managing and optimizing paid campaigns across Google, Meta, LinkedIn, and other platforms. Your day-to-day tasks will include building and scaling campaigns, writing and testing ad copy, and analyzing data to inform creative strategies. You will work closely with cross-functional teams, including Growth, Product Marketing, and Design, to develop effective campaigns that drive results.The role is based in Berlin, and you will be working with a team of experienced professionals who are passionate about disrupting the HR industry. Leapsome's AI-powered people platform is revolutionizing the way companies approach HR, and this is an exciting time to be a part of their journey.
As a Performance Marketing Specialist, you will have the opportunity to shape the company's approach to paid media and contribute to the development of their creative strategies. You will be working in a fast-paced environment, where data-driven decision making is key, and creativity is encouraged.
What You Will Do
- Manage and optimize paid campaigns across Google, Meta, LinkedIn, and other platforms
- Build and scale campaigns to drive customer acquisition and revenue growth
- Write and test ad copy to optimize performance and improve conversion rates
- Analyze data to inform creative strategies and make data-driven decisions
- Collaborate with cross-functional teams to develop effective campaigns
- Develop and manage paid media budgets, including forecasting and budgeting
- Translate data into insights using tools like Google Analytics
- Work closely with the Growth, Product Marketing, and Design teams to develop effective campaigns
- Lead the creative learning agenda, focusing on performance acquisition, creative strategy, and development
- Write converting creative briefs for UGC creators and in-house Design teams
What We Are Looking For
- 3+ years of experience working in a performance marketing team at a brand or agency
- Professional working efficiency (B2 level minimum) in German, with proven ability to write high-converting German ad copy
- Experience in managing paid search, paid social channels, and creative development
- Passion for combining storytelling with data to create high-converting ad creatives
- Experience in directing creative teams, agencies, and UGC creators
- Knowledge of digital marketing technologies, media buying strategies, and how to impact performance marketing critical metrics
- Strong project management and communication skills
- Proficient in tools like Google Analytics, Excel, and Adjust
Nice to Have
- Experience with AI tools for generative creatives, ad copy, and workflow improvements
- Knowledge of customer research and creative trends
- Experience with conducting creative research through platforms like Ads Library
- Curiosity to explore and apply new technologies and strategies
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading AI-powered people platform
- Collaborative and dynamic work environment
- Professional development opportunities
- Flexible working hours and remote work options
- Access to cutting-edge technologies and tools
- Recognition and reward for outstanding performance
How to Stand Out
- Make sure to highlight your experience with paid media channels, including Google Ads, Meta, and LinkedIn, in your application.
- Showcase your ability to analyze data and make data-driven decisions, as this is a key aspect of the role.
- Be prepared to provide examples of your creative work, including ad copy and campaign strategies.
- Emphasize your ability to work collaboratively with cross-functional teams, including Growth, Product Marketing, and Design.
- Be ready to discuss your experience with tools like Google Analytics, Excel, and Adjust, and how you've used them to optimize campaign performance.
- Highlight your knowledge of digital marketing technologies, media buying strategies, and performance marketing critical metrics.
- Show enthusiasm for the company's mission and vision, and explain why you're a good fit for their team.
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