German speaking Senior Content Marketing Manager (d/f/m)

About the Role

The role requires a deep understanding of the German market, its cultural nuances, and the ability to adapt global content to meet local needs. You will work closely with global teams to bring localized programs to life and drive the company's editorial presence in the German-speaking region. With Leapsome's commitment to making work fulfilling for everyone, this role offers the chance to be part of a pioneering effort in HR excellence and contribute to reshaping the future of work.

As the leader of editorial work for the German market, you will be at the forefront of content innovation, leveraging AI tools and workflows to accelerate localization, content production, and experimentation. Your expertise in SEO and AEO will be crucial in growing Leapsome's organic presence in German-speaking markets, combining technical best practices with an understanding of how AI and search are evolving.

What You Will Do

• Lead editorial planning, briefs, reviews, and publishing for German-language content, ensuring alignment with Leapsome's global narrative and voice.
• Develop and execute a comprehensive content strategy for the German market, including top-of-funnel awareness to deep thought leadership content.
• Collaborate with global teams to adapt Leapsome's global content to resonate locally and drive editorial presence in German-speaking audiences' feeds, inboxes, and search results.
• Manage the full editorial process from ideation to distribution, ensuring every piece is clear, compelling, and aligned with Leapsome's voice.
• Build a scalable, data-informed content engine, defining strategy, cadence, and structure to grow content quality alongside volume.
• Own SEO and AEO for the German market, leading initiatives to grow organic presence and combining technical SEO best practices with AI and search evolution understanding.
• Champion AI for localization, driving the use of AI tools and workflows to accelerate localization and content production while maintaining high quality.
• Support broader German market initiatives, collaborating with global demand gen, product marketing, and campaign teams to ensure content feeds into multichannel programs.
• Identify opportunities to scale visibility without sacrificing quality, leveraging SEO and AEO expertise.
• Develop workflows, templates, and briefs that keep the content machine running smoothly, ensuring efficiency and effectiveness.

What We Are Looking For

• 5+ years of experience in German content marketing, ideally in B2B SaaS or HRTech, with a track record of driving results across awareness, engagement, and acquisition.
• Native-level fluency or bilingual proficiency in German, with excellent editorial instincts and a strong command of copy across formats.
• Strong English skills, with the ability to communicate effectively with global teams.
• Proven experience in leading editorial work, managing content strategy, and driving content excellence.
• Expertise in SEO and AEO, with the ability to combine technical best practices with AI and search evolution understanding.
• Strong analytical skills, with the ability to interpret data and inform content decisions.
• Experience with AI tools and workflows, with the ability to champion AI for localization and content production.
• Strong collaboration skills, with the ability to work effectively with global teams and stakeholders.

Nice to Have

• Experience with content management systems and marketing automation platforms.
• Familiarity with Adjust and Excel, with the ability to analyze data and inform content decisions.
• Knowledge of the HR Tech industry, with an understanding of the trends and challenges in the sector.
• Experience with webinar scripts, product messaging, and social copy, with the ability to craft compelling narratives.
• Certification in content marketing or a related field, with a commitment to ongoing learning and professional development.

Benefits and Perks

• Competitive compensation package, with a salary that reflects your skills and experience.
• Opportunity to work with a pioneering company in HR excellence, making a meaningful impact on the future of work.
• Collaborative and dynamic work environment, with a team of talented professionals who are passionate about their work.
• Flexible working arrangements, with the ability to work remotely and maintain a healthy work-life balance.
• Professional development opportunities, with access to training and resources to support your ongoing growth and development.
• Recognition and rewards for outstanding performance, with a culture that values and celebrates achievement.

• To stand out in your application, highlight your experience with AI-powered content tools and your understanding of how AI is evolving in the content landscape.
• Ensure your portfolio includes examples of your content work in German, demonstrating your ability to craft compelling narratives for local audiences.
• Prepare to discuss your content strategy and how you would adapt Leapsome's global narrative to resonate with the German market.
• Research Leapsome's products and services, and be ready to explain how your skills and experience align with the company's mission and goals.
• Don't underestimate the importance of cultural fluency in your application; demonstrate your understanding of the German market and its nuances.
• Be prepared to negotiate your salary based on your experience and the market rate for content marketing professionals in Germany.