Global Growth Marketing Manager

## About the Role As a Global Growth Marketing Manager at First Table, you will play a pivotal role in shaping the company's diner acquisition strategy across multiple markets, including New Zealand, Australia, the UK, and Ireland. Your primary objective will be to drive sustainable, profitable growth by leveraging data analysis, experimentation, and sharp creative judgment. You will work closely with the Chief Marketing Officer, Marketing, Product, and Data teams to develop and execute a comprehensive growth strategy that balances short-term performance with long-term demand.

The ideal candidate will have a strong commercial background, with a proven track record of managing meaningful budgets and making investment recommendations. You will be responsible for leading the relationship with the performance agency, shaping channel mix and media investment, and working closely with internal teams to improve the journey from first touch to first booking.

First Table is a dynamic and innovative company that values creativity, experimentation, and collaboration. As a Global Growth Marketing Manager, you will be part of a talented team that is passionate about delivering exceptional results and driving business growth.

## What You Will Do - Own and develop First Table's global diner acquisition strategy across multiple markets - Lead the relationship with the performance agency, from strategy and briefs to outcomes - Shape channel mix and media investment to drive sustainable growth - Work closely with internal teams to improve the journey from first touch to first booking - Develop market-specific growth plans, with a strong focus on scaling UKI demand - Use data analysis and metrics such as CAC, ROAS, payback period, LTV, conversion rates, and channel ROI to guide investment decisions - Partner with Marketing, Product, Data, and Engineering teams to improve first-booking conversion - Champion experimentation across audiences, creative, messaging, offers, landing pages, app store experiences, and user journeys - Build clear reporting and recommendations to help the business understand what drives sustainable growth

## What We Are Looking For - At least 5 years of experience in growth, digital, acquisition, or performance marketing - Strong hands-on experience across paid acquisition channels, particularly Google and Meta - Commercial confidence managing meaningful budgets and making investment recommendations - Experience managing performance agencies or external partners - A strong understanding of how brand, creative, media, conversion, and customer value work together - Confidence using growth metrics such as CAC, ROAS, LTV, payback period, conversion rates, and channel ROI - Working knowledge of experimentation, attribution, SEO, and GEO

## Nice to Have - Experience working in a marketplace, app-based, subscription, product-led, or high-growth consumer business - Strong analytical and problem-solving skills - Experience with Excel and data analysis tools - Certification in Google Ads or Meta marketing

## Benefits and Perks - Competitive salary and benefits package - Opportunity to work with a dynamic and innovative company - Collaborative and supportive team environment - Professional development and growth opportunities - Flexible working hours and remote work options - Access to cutting-edge technology and tools - Recognition and reward for outstanding performance

- Tip: Make sure your resume and cover letter are tailored to the specific requirements of the job, highlighting your experience in growth marketing and data analysis.

• Tip: Practice your skills in Excel and data analysis tools to demonstrate your ability to work with data and drive business growth.
• Tip: Show a strong understanding of the global consumer marketplace and the hospitality tech industry, and be prepared to discuss your ideas for driving growth and expansion.
• Tip: Be prepared to discuss your experience working with performance agencies and managing external partners.
• Tip: Highlight your ability to balance short-term performance with long-term growth strategies, and demonstrate a deep understanding of the company's values and mission.
• Tip: Research the company culture and values, and be prepared to discuss how you align with them and how you can contribute to the team's success.