Global Programmatic Specialist

About the Role

As a key member of the digital marketing team, the Global Programmatic Specialist will work closely with cross-functional teams to develop and execute programmatic strategies that drive business growth. The ideal candidate will have a strong background in programmatic advertising, with expertise in managing global campaigns, analyzing data, and making data-driven decisions.

The role reports to the Senior Director of Digital Marketing and will be part of a dynamic team that is passionate about innovative advertising solutions. Triton Digital Canada Inc. is committed to providing a collaborative and supportive work environment that encourages creativity, innovation, and professional growth.

What You Will Do

• Develop and execute global programmatic strategies across multiple platforms, including display, video, mobile, and audio
• Manage and optimize programmatic campaigns to achieve business objectives, such as increasing brand awareness, driving website traffic, and generating leads
• Analyze campaign data and provide insights to stakeholders on campaign performance, including metrics such as click-through rates, conversion rates, and return on ad spend
• Collaborate with cross-functional teams, including sales, marketing, and product, to develop and execute integrated marketing strategies
• Stay up-to-date with the latest trends and technologies in programmatic advertising, including new platforms, formats, and targeting options
• Develop and maintain relationships with key stakeholders, including advertisers, agencies, and technology partners
• Conduct market research and analyze competitor activity to identify opportunities for growth and improvement
• Manage and allocate budget across multiple campaigns and platforms, ensuring efficient use of resources
• Develop and implement A/B testing and experimentation plans to optimize campaign performance

What We Are Looking For

• 3+ years of experience in programmatic advertising, with a focus on managing global campaigns
• Strong understanding of programmatic advertising platforms, including DSPs, SSPs, and ad exchanges
• Experience with data analysis and campaign optimization, including the use of tools such as Google Analytics and Adobe Analytics
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions
• Excellent communication and interpersonal skills, with the ability to work with cross-functional teams and stakeholders
• Strong knowledge of the digital advertising ecosystem, including trends, technologies, and best practices
• Experience with campaign management tools, such as ad serving platforms and campaign tracking software
• Bachelor's degree in Marketing, Advertising, or a related field

Nice to Have

• Experience with machine learning and artificial intelligence in programmatic advertising
• Knowledge of programming languages, such as Python or Java
• Experience with cloud-based technologies, such as Amazon Web Services or Google Cloud Platform
• Certification in programmatic advertising, such as the Google AdWords certification

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading digital advertising company
• Collaborative and dynamic work environment
• Professional development opportunities, including training and education programs
• Flexible work arrangements, including remote work options
• Access to the latest technologies and tools in programmatic advertising
• Recognition and reward programs for outstanding performance
• Comprehensive health and wellness program, including medical, dental, and vision benefits
• Generous paid time off and holiday schedule

• Tip: Make sure your resume and cover letter are tailored to the programmatic advertising industry, highlighting your experience with programmatic platforms and data analysis.
• Tip: Practice your analytical and problem-solving skills by working on case studies or mock campaigns, and be prepared to discuss your approach and results in an interview.
• Tip: Develop a strong understanding of the digital advertising ecosystem, including trends, technologies, and best practices, to demonstrate your expertise and passion for the field.
• Tip: Build a portfolio of your work, including examples of successful campaigns and case studies, to showcase your skills and experience to potential employers.
• Tip: Be prepared to discuss your experience with campaign management tools and technologies, and how you have used them to optimize campaign performance and achieve business objectives.
• Tip: Highlight your ability to work collaboratively with cross-functional teams and stakeholders, and your excellent communication and interpersonal skills.
• Tip: Research the company and the role thoroughly, and be prepared to discuss your understanding of the company's products and services, and how you can contribute to its success.