Go-To-Market (GTM) Specialist

About the Role

The GTM Specialist role is a critical component of Hire Hangar's growth strategy, and as such, you will be expected to be highly collaborative and communicative, working closely with cross-functional teams to achieve shared goals. Your expertise in Google Analytics, HubSpot, and campaign optimization will be essential in driving data-driven decisions and identifying opportunities for growth.

In this role, you will have the opportunity to work with a talented team of professionals who are passionate about innovation and growth. You will be empowered to take ownership of your work, experiment with new ideas, and continuously learn and improve. If you are a motivated and results-driven individual who is looking to make a meaningful impact in a fast-paced and dynamic environment, this role may be an excellent fit for you.

What You Will Do

• Execute inbound campaigns across SEO, content marketing, social media, and earned media to drive qualified leads and growth
• Develop and implement outbound outreach strategies through cold email, LinkedIn messaging, and light cold calling to generate pipeline
• Experiment with social growth on LinkedIn, X/Twitter, Reddit, and online communities to expand Hire Hangar's reach and influence
• Track campaign performance and optimize strategies to generate qualified pipeline and drive scalable growth
• Test and iterate on messaging, targeting, and channels to improve lead generation and conversion rates
• Collaborate closely with sales and marketing teams to refine GTM messaging and targeting, and to ensure alignment with overall business objectives
• Develop and maintain a deep understanding of Hire Hangar's products and services, as well as the competitive landscape and market trends
• Stay up-to-date with the latest marketing and growth strategies, tools, and technologies, and apply this knowledge to continuously improve campaign performance and drive growth

What We Are Looking For

• 1-4 years of experience in growth, demand generation, or lead generation roles, with a proven track record of success
• Experience with inbound or outbound lead generation campaigns, and a deep understanding of the principles and best practices of growth marketing
• Familiarity with tools such as HubSpot, Apollo, Outreach, or Salesloft, and a willingness to learn and adapt to new technologies
• Prior remote work experience, with fluency in remote collaboration tools such as Slack, Zoom, Google Workspace, and Asana
• Strong execution mindset, with the ability to run experiments, iterate quickly, and drive results in a fast-paced environment
• Comfortable working in a performance-driven environment, with a focus on data-driven decision making and continuous improvement
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders
• Strong analytical and problem-solving skills, with the ability to analyze data, identify trends and opportunities, and develop effective solutions

Nice to Have

• Experience running multi-channel growth experiments, with a deep understanding of the principles and best practices of growth marketing
• Familiarity with SEO, content distribution, or social growth strategies, and a willingness to apply this knowledge to drive growth and improve campaign performance
• Experience generating pipeline for B2B SaaS or tech products, with a deep understanding of the competitive landscape and market trends
• Exposure to data-driven marketing or performance tracking, with a strong analytical mindset and a willingness to apply data to drive decision making

Benefits and Perks

• Competitive pay and benefits package, with opportunities for growth and advancement
• Flexible remote work arrangement, with the ability to work from anywhere and maintain a healthy work-life balance
• Access to cutting-edge tools and technologies, with ongoing training and support to ensure success
• Opportunity to work with a talented team of professionals who are passionate about innovation and growth
• Comprehensive health and wellness package, with access to mental health resources and support
• Generous PTO and holiday package, with the ability to take time off and recharge
• Professional development opportunities, with access to training, mentorship, and education resources
• Recognition and reward program, with opportunities for bonuses and incentives based on performance

• Develop a strong portfolio that showcases your experience and skills in growth marketing, with a focus on data-driven decision making and campaign optimization.
• Be prepared to speak to your experience with tools such as HubSpot, Google Analytics, and other marketing technologies, and to explain how you have applied these tools to drive growth and improve campaign performance.
• Highlight your ability to work effectively in a remote environment, with a focus on communication, collaboration, and time management.
• Show a willingness to learn and adapt to new technologies and strategies, and to continuously improve your skills and knowledge in the field of growth marketing.
• Be prepared to discuss your experience with data analysis and interpretation, and to explain how you have applied data to drive decision making and improve campaign performance.
• Consider earning a certification in marketing or a related field, such as HubSpot or Google Analytics, to demonstrate your expertise and commitment to the field.
• Research the company and the role thoroughly, and be prepared to speak to your understanding of the company's products and services, as well as the competitive landscape and market trends.