Google Ads Media Buyer
WFA Digital Insight
As the demand for skilled Google Ads specialists continues to rise, with a 25% growth in job postings over the past year, experienced professionals are in high demand. The current remote job market favors those with expertise in Google Ads, Google Analytics, and Performance Max. GT Ecom, a fast-growing global eCommerce company, stands out for its focus on measurable growth and real ownership. With around 90% of its revenue driven by Google Ads, this role is critical to the company's success. Candidates should be aware that GT Ecom values hands-on experience, a data-driven approach, and a willingness to take ownership of account performance.
Job Description
About the Role
The Google Ads Media Buyer role is a critical component of GT Ecom's performance marketing team, responsible for managing large product catalogs and high monthly ad spend. As a key member of the team, you will be responsible for developing and implementing Google Ads strategies that drive real revenue growth. You will work closely with the team to elevate campaign structure, strategy, and overall account performance, ensuring that ad spend translates into scalable and profitable growth.GT Ecom is a fast-growing global eCommerce company where ideas are turned into real, measurable growth. The company builds and scales online brands across international markets, and team members are encouraged to take ownership, grow quickly, and help shape the future of the company. As a Google Ads Media Buyer, you will be part of a performance-driven environment where your skills and expertise will be utilized to drive business impact.
What You Will Do
- Develop and implement new or improved Google Ads strategies to drive revenue growth
- Restructure and optimize Google Shopping and PMAX campaigns for better scalability and efficiency
- Drive measurable performance improvements that result in a 20%+ increase in revenue from Google Ads
- Take full ownership of Google Ads accounts, including campaign structure, bidding strategy, and feed optimization
- Build automation systems, scripts, or workflows that improve campaign efficiency and reduce manual work
- Use data insights to continuously refine bidding strategies, segmentation, and feed performance
- Collaborate with the team to develop and implement A/B testing and experimentation plans
- Analyze campaign performance and provide actionable insights to optimize future campaigns
- Stay up-to-date with the latest Google Ads features, best practices, and industry trends
What We Are Looking For
- 3+ years of hands-on experience managing Google Ads for eCommerce
- Direct experience managing large Google Shopping accounts (10,000+ products)
- Personal experience managing Google Ads accounts end-to-end, including strategy, optimization, and performance analysis
- Experience handling high-budget campaigns ($300K+ monthly ad spend)
- Comfortable owning and managing accounts independently (excluding creative production)
- Experience building or implementing automations (scripts, feed rules, automation workflows, or similar tools)
- Strong expertise in Google Ads, Google Merchant Center, and Google Analytics
- Experience with Google CSS Labelizer is a plus
- Analytical thinking, enjoyment of testing and optimizing campaigns, and comfort with being accountable for revenue impact
Nice to Have
- Experience with Google Tag Manager and Google Data Studio
- Knowledge of programming languages such as Python or JavaScript
- Familiarity with machine learning and AI concepts
- Experience working with large datasets and data visualization tools
Benefits and Perks
- Competitive compensation package
- Opportunity to work with a fast-growing global eCommerce company
- Collaborative and performance-driven work environment
- Professional development opportunities, including training and conference attendance
- Flexible remote work arrangements and stipend
- Health insurance and wellness programs
- Generous paid time off and holiday schedule
How to Stand Out
- Tip: Showcase your expertise in Google Ads and Google Analytics by including specific examples of successful campaigns you have managed in the past.
- Familiarize yourself with GT Ecom's products and services to demonstrate your understanding of the company's goals and challenges.
- Be prepared to walk the interviewer through your process for developing and implementing Google Ads strategies, including how you measure success and optimize for performance.
- Highlight your experience with automation tools and scripts, and explain how you have used them to improve campaign efficiency in the past.
- Prepare examples of times when you had to troubleshoot and resolve issues with Google Ads campaigns, and explain your approach to problem-solving in a fast-paced environment.
- Review the job description carefully and be prepared to speak to each of the required skills and qualifications.
- Consider creating a portfolio of your work, including screenshots of campaigns and results, to demonstrate your expertise and showcase your accomplishments.
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