Google Ads Specialist (Remote) (Remote)

DashClicks·Remote(Bogota, Capital District, RAP (Especial) Central, Colombia)
Marketing
Google Ads

WFA Digital Insight

As demand for paid media specialists surged 25% in the past year, companies like DashClicks are seeking experts to optimize their Google Ads campaigns. With the shift to remote work, the ability to manage campaigns across multiple channels has become a highly sought-after skill. Before applying, candidates should be aware of the latest PPC trends and have a proven track record of driving conversions.

Job Description

About the Role

We are seeking a Google Ads Specialist to manage and optimize Google AdWords campaigns. The ideal candidate will have experience in creating, updating, and monitoring ad copy, keywords, bids, and other elements of Google's marketing strategy.

Responsibilities

  • Research and administer accounts for Google paid campaigns
  • Executive day-to-day optimization and management of campaigns, including delivering metrics to clients
  • Spearhead the building of our paid media client offerings
  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms
  • Be involved in keyword selection and audience targeting
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Keep abreast of PPC and SEM trends

How to Stand Out

  • Make sure your portfolio includes examples of successful Google Ads campaigns you've managed in the past.
  • Highlight your ability to analyze data and optimize campaigns for better ROI.
  • Familiarize yourself with the latest PPC trends and tools, such as Google Ads Editor.
  • Practice your skills in keyword research and audience targeting to stand out in interviews.
  • Be prepared to provide specific examples of how you've improved campaign performance in previous roles.

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