Google Web Analytics and Tagging Specialist

SpiralyzeSpiralyze·Remote(Pakistan)
Data & Analytics
Google AnalyticsGA4GTM

WFA Digital Insight

As demand for data-driven decision-making grows, experts in Google Web Analytics and tagging are in high demand. With the rise of digital marketing, companies are looking for professionals who can set up and maintain complex tracking systems. Spiralyze, a leader in the high-growth Conversion Rate Optimization sector, is no exception. According to recent statistics, the demand for paid media specialists grew 25% in the last year alone. To succeed in this role, candidates will need to have a strong understanding of digital analytics, web traffic metrics, and experience with Google Analytics, GA4, and GTM. Before applying, candidates should be prepared to showcase their problem-solving skills, attention to detail, and ability to communicate complex technical issues to internal and external teams.

Job Description

About the Role

The Google Web Analytics and Tagging Specialist role at Spiralyze is a unique opportunity to work with a team of experts in the Conversion Rate Optimization sector. As a key member of the Analytics Team, you will be responsible for implementing and maintaining complex tracking systems, debugging issues, and providing insights to internal and external clients. Your day-to-day tasks will include collaborating with cross-functional teams, communicating with stakeholders, and staying up-to-date with the latest developments in digital analytics.

The role is perfect for someone who is driven, enthusiastic, and has a strong passion for problem-solving. You will need to be able to take initiative, ask the right questions, and experiment with new solutions to get the job done. As a remote worker, you will need to be self-motivated, disciplined, and able to work independently.

Spiralyze is committed to helping its clients optimize their digital marketing campaigns, and as a Google Web Analytics and Tagging Specialist, you will play a critical role in achieving this goal. You will be working with a talented team of professionals who are passionate about data-driven decision-making and are dedicated to delivering exceptional results.

What You Will Do

  • Implement conversion tracking (forms, buttons, e-commerce, and other elements) to provide insights into customer behavior
  • Verify and sanity-check conversion tracking implementation to ensure data accuracy
  • Debug tracking issues and fix them to minimize data loss
  • Check issues with test measurement on Google Optimize, VWO, Optimizely, and Hotjar to identify areas for improvement
  • Create customized reports from Analytics and other sources to provide actionable insights
  • Communicate with internal and external teams to win buy-in, explain issues, and communicate progress
  • Collaborate with cross-functional teams to develop and implement tracking solutions
  • Stay up-to-date with the latest developments in digital analytics, including new tools and technologies
  • Develop and maintain documentation of tracking implementations and solutions

What We Are Looking For

  • At least 2 years of experience in managing Google Tags (GTM) for web properties
  • At least 2 years of experience with website analytics tools, including Google Analytics, GA3/GA4
  • Basic knowledge of JavaScript and HTML/CSS
  • Proven experience in Google Analytics, Adobe Analytics, and Amplitude with a strong understanding of digital analytics and web traffic metrics
  • Good-level knowledge in Web Analytics (strategy, requirements, implementation, validation, reporting), specifically with Google Analytics
  • Working knowledge of third-party tagging, pixel creation, and other tracking technologies
  • Experience in transitioning GA accounts from UA to GA4
  • Fluent in spoken and written English communication
  • Strong problem-solving skills and attention to detail

Nice to Have

  • Experience with other analytics tools, such as Mixpanel or Chartbeat
  • Knowledge of SQL and data querying languages
  • Experience with data visualization tools, such as Tableau or Power BI
  • Certification in Google Analytics or other analytics platforms

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a talented team of professionals in the Conversion Rate Optimization sector
  • Flexible working hours and remote work arrangement
  • Technological reimbursement to support your work
  • Education and training opportunities to help you develop your skills
  • Paid leave and vacation time to help you recharge
  • Access to cutting-edge tools and technologies to help you stay up-to-date with the latest developments in digital analytics
  • Opportunity to work on high-impact projects and make a real difference in the success of our clients

How to Stand Out

  • Develop a strong understanding of Google Analytics, GA4, and GTM, and be prepared to showcase your skills in these areas.
  • Build a portfolio of your work, including examples of tracking implementations and solutions you have developed.
  • Practice your problem-solving skills and be prepared to walk the interviewer through your thought process.
  • Be prepared to communicate complex technical issues to non-technical stakeholders, and practice your presentation skills.
  • Research the company and the role, and be prepared to ask informed questions during the interview.
  • Be honest and transparent about your experience and skills, and be prepared to provide examples of your work.
  • Don't be afraid to ask for clarification or more information during the interview, and be sure to follow up with a thank-you note or email after the interview.

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.