Graphic Designer
WFA Digital Insight
The demand for skilled graphic designers with expertise in e-commerce and performance marketing has surged, with a notable 25% increase in job openings over the past year. Afina, a leading DTC wellness brand, is at the forefront of this trend. With their aggressive scaling across various platforms, they require a graphic designer who can combine strong visual design with direct-response marketing principles. Candidates with experience in creating high-converting static ads and a deep understanding of consumer psychology will have a competitive edge. Before applying, it's essential to review Afina's unique approach to e-commerce and performance marketing.
Job Description
About the Role
Afina, a fast-growing DTC wellness brand, is seeking a highly skilled Graphic Designer to create high-performing static ads for various platforms, including Meta, TikTok, and Amazon. As a key member of the growth team, you will work closely with the creative, media buying, and growth teams to design ads and marketing assets that drive customer acquisition and revenue. Your expertise in combining strong visual design with direct-response marketing principles will be crucial in helping Afina scale its customer base and revenue.The ideal candidate will have a deep understanding of e-commerce, consumer psychology, and performance marketing. You will be responsible for creating high-converting static ads, designing graphics for landing pages and email campaigns, and collaborating with the creative team to build winning campaigns. If you have a passion for creating visually appealing and effective ads, this role could be an excellent fit for you.
What You Will Do
- Design high-converting static ads for Meta, TikTok, Instagram, and paid social campaigns
- Create performance-focused creatives optimized for CTR, hook rate, and conversions
- Develop ad variations for rapid testing and iteration
- Design graphics for landing pages, email campaigns, Amazon listings, product launches, and promotional campaigns
- Collaborate with creative strategists, media buyers, and video editors to build winning campaigns
- Turn UGC, testimonials, reviews, and product benefits into compelling visual ads
- Research competitor ads and industry trends to identify winning creative styles
- Help maintain and evolve Afina's visual identity across channels
- Use AI tools and modern creative workflows to improve speed and output
What We Are Looking For
- 2+ years of graphic design experience for DTC or e-commerce brands
- Strong portfolio of paid social ads and performance-focused creative
- Experience designing for Meta, TikTok, Instagram, and digital advertising
- Strong understanding of direct-response marketing and consumer psychology
- Ability to create clean, modern, conversion-focused designs
- Fast execution and ability to produce large volumes of creative
- Strong understanding of typography, hierarchy, and ad composition
- Experience with Photoshop, Illustrator, Figma, Canva, or similar tools
Nice to Have
- Experience scaling creatives for 7-figure or 8-figure brands
- Experience in wellness, beauty, skincare, or consumer products
- Motion graphics or light animation experience
- Experience with Amazon listing design and infographics
- Familiarity with AI design tools and workflows
Benefits and Perks
- Competitive compensation and performance bonuses
- Fully remote and flexible work arrangement
- Opportunity to work with a fast-growing and dynamic team
- Access to the latest design tools and software
- Professional development and growth opportunities
- Comprehensive health insurance and benefits package
How to Stand Out
- To stand out, ensure your portfolio showcases a range of high-converting static ads and performance-focused creatives.
- Familiarize yourself with Afina's brand and products to demonstrate your understanding of their unique approach to e-commerce and performance marketing.
- Develop a strong foundation in direct-response marketing and consumer psychology to create effective ads.
- Be prepared to discuss your design process and how you approach creating high-performing ads.
- Highlight your experience with AI design tools and modern creative workflows to improve speed and output.
- Research the market to determine a competitive salary range for your role and be prepared to negotiate.
- Look for opportunities to ask questions about the team's dynamics and the company culture during the interview process.
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