Graphic Designer (Performance Ads)

About the Role

As a Graphic Designer, you will be part of a dynamic team that thrives on innovation and creativity. Your day-to-day tasks will include designing banners, adapting them to various formats and styles according to the company's corporate brand guides, and collaborating with the creative director, art director, and social media manager. This is not just a design role; it's an opportunity to contribute to the development of comprehensive ad campaigns that can make a significant impact in the fintech industry.

Libertex Group values creativity, teamwork, and a proactive approach to staying ahead of the curve in digital marketing trends. If you're passionate about designing engaging ad creatives, enthusiastic about the fintech industry, and enjoy working in a fast-paced environment, this role could be the ideal fit for you.

What You Will Do

• Produce banners for performance campaigns in social media channels, ensuring they meet the company's high standards for creativity and effectiveness.
• Work on routine tasks such as localization, batch production, and exporting, leveraging your expertise in design tools and software.
• Collaborate closely with the creative director and the art director to ensure alignment with the company's brand vision and campaign goals.
• Engage daily with the social media manager to understand campaign performance, provide design support, and optimize ad creatives for better results.
• Take an active role in the creation of concepts and visual assets for ad campaigns, bringing new ideas and perspectives to the table.
• Design work for high-profile brands within the online trading and crypto industry, expanding your portfolio with diverse and challenging projects.
• Utilize AI tools across the creative pipeline, including but not limited to image generation tools, AI video tools, and LLMs for ideation and copy, to enhance design capabilities and efficiency.
• Stay updated on the latest design trends, best practices, and technologies, applying this knowledge to continuously improve the quality and impact of your work.

What We Are Looking For

• 1-3 years of experience in graphic design or a related field, with a proven track record of delivering high-quality, performance-driven ad creatives.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.) and Figma, with the ability to quickly learn new design tools and software.
• Strong understanding of the digital marketing ecosystem, including social media, search engine marketing, Google Display, and App Stores.
• Fluent English language skills, both written and verbal, to communicate effectively with the team and stakeholders.
• A solid portfolio showcasing your creative background, with examples of your work in designing ad banners and other visual assets for campaigns.
• Ability to juggle multiple projects with different deadlines, prioritizing tasks and managing your time efficiently to meet campaign goals.
• Proactive approach to evaluating creative trends and staying ahead of the curve in digital marketing and design.

Nice to Have

• Experience with 3D software (Blender, Maya, etc.) for additional creative capabilities.
• Background in a creative agency or a similarly versatile environment, where you've had the opportunity to work on a wide range of projects and campaigns.
• Knowledge of project management tools like Jira, for streamlined collaboration and workflow management.
• Previous experience in the trading/finance industry, with an understanding of its unique challenges and opportunities.
• Familiarity with Google Sheets/Docs and Zoom for efficient communication and collaboration.

Benefits and Perks

• Competitive salary available in euro or crypto, reflecting the company's commitment to attracting and retaining top talent.
• Quarterly bonus based on company performance, providing a direct link between your efforts and the company's success.
• 21 working days of annual leave plus public holidays, ensuring a healthy work-life balance.
• Unlimited membership to Udemy for Business and language training courses, supporting your professional development and personal growth.
• The opportunity to work in a fun and friendly environment, with a team that values innovation, creativity, and collaboration.
• Access to cutting-edge technologies and tools, staying at the forefront of digital marketing and design innovation.
• Recognition and rewards for outstanding performance, acknowledging your contributions to the company's goals and objectives.

• Be prepared to showcase your portfolio: Highlight your experience with designing ad banners, especially those that have driven high performance in terms of click-through rates and conversions.
• Stay updated on the latest design trends: Familiarize yourself with current and emerging design tools, software, and technologies that can enhance your work, such as AI-powered design assistants.
• Emphasize your understanding of digital marketing ecosystems: Demonstrate your knowledge of how different channels (social media, search, display) work together to achieve campaign goals.
• Practice your teamwork and communication skills: Be ready to discuss how you collaborate with cross-functional teams, including creative directors, art directors, and social media managers.
• Be ready to talk about your experience with AI tools: Share your familiarity with AI tools for ideation, image generation, and video creation, and how you see them enhancing your design workflow.
• Highlight your adaptability and willingness to learn: Show your enthusiasm for growing with the company and expanding your skill set, especially in a fast-paced and evolving industry like fintech.