Grassroots Manager, New York City
WFA Digital Insight
As the demand for healthcare advocacy specialists grew 21% in 2025, the role of Grassroots Manager has become increasingly important. With a focus on diversity, equity, and inclusion, this position requires strong skills in Salesforce, Excel, and volunteer management. The American Cancer Society is a leading organization in cancer advocacy, and this role offers a unique opportunity to make a difference. Candidates should be aware of the importance of health equity and the need to elevate community voices in policy-making. With the option to work remotely, this role is ideal for those who value flexibility and are passionate about creating positive change.
Job Description
About the Role
The Grassroots Manager role at the American Cancer Society is a unique opportunity to make a difference in the lives of cancer patients and their families. This position is responsible for planning and executing a comprehensive grassroots advocacy program across an assigned geography, with a focus on developing and implementing strategies to support evidence-based policy and legislative solutions. The ideal candidate will have a strong background in volunteer management, advocacy, and community development.As a key member of the American Cancer Society team, the Grassroots Manager will work closely with colleagues to build and maintain relationships with community-based organizations, volunteers, and stakeholders. This role requires a deep understanding of the importance of health equity and the need to elevate community voices in policy-making. The American Cancer Society is committed to diversity, equity, and inclusion, and this role is integral to advancing these values.
The Grassroots Manager will be part of a dynamic team that is passionate about creating positive change. With the option to work remotely, this role is ideal for those who value flexibility and are self-motivated. The team is committed to supporting each other and working collaboratively to achieve common goals.
What You Will Do
- Develop and implement a comprehensive grassroots advocacy program across an assigned geography
- Build and maintain relationships with community-based organizations, volunteers, and stakeholders
- Identify and develop volunteers with personal stories related to ACS CAN's policy campaigns
- Plan and manage Cancer Action lobby days or similar events to drive engagement and policy wins
- Write and disseminate e-mails to volunteers, legislative alerts, issue talking points, and training curriculum for a diverse audience of volunteers
- Maintain ACS CAN web pages, Facebook pages, and/or other social media accounts according to organizational guidelines and standards
- Coordinate campaign activities with national teams to execute a grassroots strategy
- Communicate strategically using messages that are tailored to specific political environments and attuned to the rapid pace of legislative activities
- Develop and implement a state diversity and inclusion plan that enhances the reach and overall grassroots strength of the organization
- Find and utilize diverse cancer patients, caregivers, and other stakeholder stories that help drive policies to address disparities and other health equity concerns
What We Are Looking For
- 3+ years of experience in grassroots advocacy, community development, or a related field
- Strong skills in volunteer management, including recruitment, training, and retention
- Experience with Salesforce and Excel
- Ability to work independently and as part of a team
- Strong communication and interpersonal skills
- Ability to work in a fast-paced environment and prioritize multiple tasks
- Commitment to diversity, equity, and inclusion
- Strong understanding of health equity and the need to elevate community voices in policy-making
- Experience with social media management and content creation
Nice to Have
- Experience with lobbying or advocacy at the state or federal level
- Knowledge of cancer policy and advocacy issues
- Experience with event planning and management
- Familiarity with direct-action organizing principles
- Certification in a related field, such as non-profit management or public health
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work remotely or in the Manhattan office
- Professional development opportunities, including training and certification programs
- Collaborative and dynamic work environment
- Flexible work schedule and paid time off
- Access to a comprehensive health insurance package
- Retirement savings plan and matching program
- Opportunities for advancement and career growth within the organization
How to Stand Out
- Tip: Highlight your experience with volunteer management and grassroots advocacy in your application, and be prepared to provide specific examples of your work in these areas.
- Tip: Make sure to tailor your resume and cover letter to the specific requirements of the job, and use language from the job description to describe your skills and experience.
- Tip: Prepare to talk about your understanding of health equity and the need to elevate community voices in policy-making, and be ready to provide examples of how you have addressed these issues in your previous work.
- Tip: Research the American Cancer Society and its mission, and be prepared to discuss how your skills and experience align with the organization's values and goals.
- Tip: Be prepared to discuss your experience with Salesforce and Excel, and be ready to provide examples of how you have used these tools in your previous work.
- Tip: Consider creating a portfolio of your work, including examples of your writing, social media management, and event planning experience, to share with the hiring manager.
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