Group Director, Brand & Demand Strategy (Remote Canada)

About the Role

The successful candidate will operate above the lanes, deciding where Paid, SEO, Content, Creative, Programmatic, RevOps, and Comms each fit for a given client, and how they sequence and reinforce each other. This is a true consultative role, where the candidate will influence through the quality of their thinking, rather than through reporting authority.

Directive runs a 90-day pilot model, and the single highest-leverage point in the entire client lifecycle is the strategy set in the first 30 days of that pilot. The Group Director, Brand & Demand Strategy will shadow the CEO, who currently performs this function, across every new engagement that starts in the first 90 days.

What You Will Do

• Own the first-30-days strategic thesis for every new engagement, setting the direction for the channel teams and account strategists to execute
• Drive pilot-to-retainer conversion rate, with the thesis set in the first 30 days being the leading indicator of that conversion
• Operate above the lanes, deciding where different channels and services fit for a given client, and how they sequence and reinforce each other
• Work directly with subject matter experts across every capability to pressure-test the thesis against what's actually executable and what will move the client's business
• Set the strategic direction across every new engagement, regardless of vertical or service line
• Align channel teams on a coherent integrated plan that ties directly to the client's commercial outcomes
• Sequence the work and ensure that the strategy is executable and will drive business outcomes
• Collaborate with the account teams to ensure that the strategy is being executed effectively
• Monitor and analyze the performance of the pilots and adjust the strategy as needed

What We Are Looking For

• 8+ years of experience in digital marketing, with a focus on brand and demand strategy
• Strong expertise in programmatic advertising, with a deep understanding of how to drive business outcomes through cohesive brand and demand strategies
• Experience working with cross-functional teams, including Paid Media, Paid Social, SEO, Content, Creative, Programmatic, RevOps, and Comms
• Strong consultative and partnership skills, with the ability to influence through the quality of thinking
• Ability to operate above the lanes, deciding where different channels and services fit for a given client
• Strong analytical and problem-solving skills, with the ability to analyze complex data sets and drive business outcomes
• Experience working in a fast-paced, dynamic environment, with the ability to prioritize and manage multiple projects simultaneously
• Strong communication and presentation skills, with the ability to articulate complex strategies and ideas to both technical and non-technical stakeholders

Nice to Have

• Experience working with a 90-day pilot model, with a focus on driving pilot-to-retainer conversion rates
• Strong understanding of the latest trends and technologies in digital marketing, including programmatic advertising and MarTech
• Experience working with agile methodologies, with a focus on continuous improvement and iteration
• Strong leadership skills, with the ability to motivate and inspire cross-functional teams

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a fast-growing, innovative company in the digital marketing space
• Collaborative, dynamic work environment with a focus on continuous learning and professional development
• Flexible work arrangements, including remote work options and flexible hours
• Access to the latest tools and technologies in digital marketing, including programmatic advertising and MarTech
• Professional development opportunities, including training and education programs
• Recognition and reward for outstanding performance, including bonuses and promotions
• Comprehensive health and wellness program, including mental health support and employee assistance programs

• Tip: Highlight your experience working with cross-functional teams, including Paid Media, Paid Social, SEO, Content, Creative, Programmatic, RevOps, and Comms, to demonstrate your ability to operate above the lanes.
• Tip: Emphasize your understanding of programmatic advertising and how to drive business outcomes through cohesive brand and demand strategies.
• Tip: Showcase your analytical and problem-solving skills by providing specific examples of how you've analyzed complex data sets and driven business outcomes in previous roles.
• Tip: Demonstrate your ability to articulate complex strategies and ideas to both technical and non-technical stakeholders, highlighting your strong communication and presentation skills.
• Tip: Research Directive's 90-day pilot model and be prepared to discuss how you would drive pilot-to-retainer conversion rates in this role.
• Tip: Be prepared to discuss your experience working in a fast-paced, dynamic environment, and how you prioritize and manage multiple projects simultaneously.
• Tip: Highlight your passion for digital marketing and your desire to work with a fast-growing, innovative company in the space.