Group Director, Brand & Demand Strategy (Remote US)
WFA Digital Insight
The demand for skilled brand and demand strategists has grown significantly, with a 27% increase in job postings in the last year alone. As the remote job market continues to evolve, companies like Directive are looking for experts who can drive business outcomes through integrated marketing strategies. With the rise of programmatic and paid media, having a deep understanding of these channels is crucial. Directive stands out for its innovative approach to client engagement, and this role offers a unique opportunity to work with a range of clients and capabilities. Before applying, candidates should be aware that this role requires a high level of strategic thinking, consultative skills, and the ability to work independently.
Job Description
About the Role
The Group Director, Brand & Demand Strategy is a key position at Directive, responsible for developing and executing strategic plans that drive business outcomes for clients. This role is critical to the company's success, as it sets the direction for new client engagements and drives pilot-to-retainer conversion rates. The ideal candidate will have a deep understanding of brand and demand strategy, as well as experience working with programmatic, paid media, and SEO campaigns.The role is part of the company's core leadership team and will work closely with the CEO, channel strategists, and account teams to develop and execute integrated marketing plans. The successful candidate will be a strategic thinker with a strong understanding of the marketing landscape and the ability to communicate complex ideas simply.
What You Will Do
- Develop strategic plans for new client engagements, including diagnosing business needs, defining strategy, and sequencing work
- Align channel teams on a coherent integrated plan that ties directly to the client's commercial outcomes
- Own the pilot-to-retainer conversion rate and develop strategies to improve it
- Work directly with subject matter experts across every capability to pressure-test the strategic thesis
- Set the direction for channel strategists and account teams, and influence through the quality of thinking
- Collaborate with the CEO and other leaders to develop and execute company-wide initiatives
- Stay up-to-date with industry trends and developments, and apply that knowledge to drive business outcomes
- Develop and maintain relationships with key stakeholders, including clients and internal teams
- Identify opportunities for growth and improvement, and develop plans to address them
- Develop and execute plans to measure and optimize campaign performance
- Collaborate with the sales team to develop and execute sales strategies
What We Are Looking For
- 8+ years of experience in a strategic role, preferably in a marketing agency or similar environment
- Deep understanding of brand and demand strategy, including programmatic, paid media, and SEO
- Experience working with cross-functional teams, including sales, account management, and creative
- Strong strategic thinking and problem-solving skills
- Excellent communication and presentation skills
- Ability to work independently and as part of a team
- Strong understanding of the marketing landscape and industry trends
- Experience with data analysis and performance metrics
- Strong project management skills, with the ability to prioritize and manage multiple projects
Nice to Have
- Experience working with a range of clients, including B2B and B2C
- Knowledge of marketing automation and CRM systems
- Experience with agile project management methodologies
- Certification in a relevant field, such as marketing or communications
- Experience working in a remote or distributed team environment
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a range of clients and capabilities
- Collaborative and dynamic work environment
- Professional development opportunities, including training and conference attendance
- Flexible working hours and remote work options
- Access to the latest marketing tools and technologies
- Recognition and reward for outstanding performance
- Comprehensive health and wellness program
- Generous paid time off and holiday schedule
How to Stand Out
- Develop a strong understanding of programmatic and paid media channels, as well as SEO and content marketing
- Build a portfolio that showcases your strategic thinking and problem-solving skills
- Practice your presentation and communication skills, as you will be working closely with stakeholders and teams
- Stay up-to-date with industry trends and developments, and be prepared to apply that knowledge in the interview process
- Be prepared to talk about your experience working with cross-functional teams and your ability to influence through the quality of your thinking
- Research the company and the role, and be prepared to ask informed questions in the interview process
- Highlight your ability to work independently and as part of a team, as well as your strong project management skills
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